Boston Herald Still the Thirsty Local Tabloid for Ads

From our Local Dailies DisADvantage desk

The Boston Herald has long been the venue of last resort for full-page ads of the advocacy/corporate image/memorial sort.

As it was yesterday, when the Herald was bypassed by two ads that ran in the Boston Globe.

First, this Boston suck-up ad from GE (which in this town stands for Got Everything.)

 

Screen Shot 2016-05-04 at 12.47.59 AM

 

Then, this Boston Ad Club full-page backpat honoring diversity in a town that has long hampered diversity.

 

Screen Shot 2016-05-04 at 12.48.43 AM

 

(To be fair graf goes here)

To be fair, yesterday’s Herald did feature this full-page bank ad.

 

Screen Shot 2016-05-04 at 1.08.46 AM

 

As well as this half-page Massachusetts tax amnesty ad.

 

Screen Shot 2016-05-04 at 1.09.25 AM

 

Neither of which ran in yesterday’s Globe.

Still, there’s no question that the Herald is an afterthought in the eyes of local advertisers.

Which makes it all the more interesting that the feisty local tabloid seems to enjoy better fiscal fitness than the stately local broadsheet, which is now desperately downsizing (tip o’ the pixel to the redoubtable Dan Kennedy at Media Nation) as it moves from its sprawling Morrissey Boulevard home to cramped quarters in Boston’s financial district.

So who’s really at a disadvantage, eh?

Advertisements

2 Responses to Boston Herald Still the Thirsty Local Tabloid for Ads

  1. […] ignoring us – has run a series of full-page ads in the Globe but not the Herald, such as this one in […]

  2. […] just can’t get any love from the local full-page ad set. All those corporate image, memorial, congratulatory, and damage control ads routinely migrate to the Boston Globe and bypass the thirsty local […]

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: