From our What the Frack? desk
As the hardreading staff has previously noted, a tree-hugging consortium called Consumers for Sensible Energy has been insensibly spending tens of thousands of dollars on ads in the Boston Globe to little or no effect.
Here’s the group’s ad opposing a new pipeline and Liquified Natural Gas facility for Eastern Massachusetts.
Yesterday, they took their message to the State House steps in Boston, also to little or no effect. The protest got some coverage in the Salem News and the Berkshire Eagle, but a long MassLive story about the Senate’s climate committee hearing yesterday made no mention of the protest. The Boston Globe and Boston Herald had nothing about any of it.
Even worse was the deafening silence on social media: The protest generated exactly one tweet at #StopThePipelineTax, the hashtag the group has spent all that ad money publicizing.
Plug “Consumers for Sensible Energy” into the Twitter search box and you get exactly zero tweets about the protest.
Memo to Consumers for (All Those Dollars and No) Sensible Energy: Next time, just set your money on fire.