Citgo Sign to Two-Daily Town: The Middle Finger

As the hardreading staff has noted over the past week or so, Citgo has been running ads in the Boston Globe (but not the Boston Herald) celebrating the landmark Kenmore Square  Citgo sign, which might be endangered when Boston University sells the buildings beneath it.

Here’s yesterday’s installment of the feel-good ads.

 

Screen Shot 2016-05-05 at 12.47.28 PM

 

When the ads first appeared, we contacted Citgo’s public affairs manager Fernando Garay, who said he’d be glad to answer a few questions via email. So we sent him this:

Thanks for getting back to [us] so quickly, Mr. Garay.

A few questions:

Are the Boston Globe ads indeed tied to the uncertain future of the Citgo sign?

What kind of response did you get to the ads?

Have you run ads in other media outlets? Did you consider running these two in the Boston Herald?

Do you have plans to run ads in the future or expand your social media efforts beyond #CITGOsign on Twitter?

Thank you [and etc.].

 

No reply.

So we queried again.

No reply.

Finally, we sent this last night:

Dear Mr. Garay,

All due respect, but if you weren’t willing to answer [our] questions about the Citgo sign ads in the Boston Globe, why did you say “Please send me your questions via email and I will get back to you with responses”?

For the third time, [our] questions:

Are the Boston Globe ads indeed tied to the uncertain future of the Citgo sign?

What kind of response have you gotten to the ads?

Have you run ads in other media outlets? Did you consider running any in the Boston Herald?

Do you have plans to run ads in the future or expand your social media efforts beyond #CITGOsign on Twitter?

Sincerely,

[The hardreading staff]

 

Citgo: Proud to touch so many lives. Just not to answer any questions about it.

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One Response to Citgo Sign to Two-Daily Town: The Middle Finger

  1. […] doesn’t run ads in the Boston Herald, but he’s been a private affairs manager to us, not deigning to respond to multiple […]

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