John Henry to Boston Herald: Drop Dead

October 3, 2016

Sure, David Ortiz’s Fenway Swan Song turned out to be (Not So) Sweet Caroline as the Sox lost five of their last six, but at least Big Papi got a sweet sendoff in the local dailies.

Sunday’s papers were a Papipalooza of congratulatory ads, with both the Boston Globe and the Boston Herald publishing special Commemorative Sections.

Their front pages gave you a good idea of who was going to win the advertising sweepstakes in the Farewell to Big Arms.

 

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Notice that the Globe section is sponsored by Xfinity, while the Herald section is sponsored by nobody.

And notice the advertisers in the thirsty local tabloid: Catholic Memorial High School, Aria Trattoria, Sullivan Tire, Central Auto Team, Parker Professional Driving School, Modell’s Sporting Goods, and – our personal favorite – The Hamilton Collection.

 

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Nothing like a Laser-Etched Glass Sculpture to keep the the memories alive.

Crosstown at the Boston Globe, there was a different class of commemorative ads: New Balance, Mohegan Sun, University of Massachusetts, and – remarkably – the Isabella Stewart Gardner Museum.

 

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Not to mention ads from Herb Chambers, Dunkin’ Donuts, Sleepy’s, Miltons, Granite City, and, of course, Xfinity.

No surprise there: That high/low advertising split runs pretty much true to form for the local dailies.

But here’s where it gets interesting:

Boston GlobeSox owner John Henry ran this ad in Sunday’s Globe Sports section.

 

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Close-up for the copy-impaired:

 

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The thing is, Henry did not run the same ad in the Herald, even though that would have been the right (and inexpensive) thing to do.

Bad form, Mr. GlobeSox. Bad form.

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Globe Has Staggering Ad-vantage Over Herald

November 3, 2013

Once the Boston Red Sox – sorry, World Series Champion Red Sox – took Game 6, flooded the clubhouse with bubbly, painted the town Red for the rest of Wednesday night, and rode the duck boats into MLB history, it was all over but the touting.

Enter today’s Boston Globe 40-page Special Commemorative Section, which is one giant duck boat for advertising.

Representative sample:

 

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The ads come in three categories: bearded, beardless, and merchandise-hawking.

The bearded:

Mohegan Sun, Bank of America, Gosling’s Rums (“Official Rum of the Red Sox” – who knew?), Sullivan Tire, Budweiser, Fidelity, TD Garden, The Beaches of Fort Myers and Sanibel, Museum of Fine Arts, jetBlue, People’s United Bank

The beardless:

Dunkin’ Donuts, Village Automotive Group, Pepsi, Boston Celtics, Mayor Menino/Parade Sponsors, NESN, Wagner Team of Auto Stores, New Balance, Boston College Athletic Department, Roche Bros., Boston Ballet, Mapfre/Commerce Insurance, MLB, Stop & Shop, Showcase Cinema Deluxe, Xfinity

Merchandise-hawking:

Bob’s Stores, Caseworks International (“Officially Licensed MLB Tall Mirror Back Baseball Display and the Rawlings Official World Series Baseball”), Bradford Exchange (truly awful 30-ounce stoneware stein), Boston Globe (two ads for books ‘n’ collectibles), Dick’s Sporting Goods, Macy’s

The hardcounting staff tallies 34 ads of various sizes, over half of them full pages.

Crosstown at the Boston Herald, the ad count is . . .

Four.

Xfinity again.

 

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Sullivan Tire with a new one.

 

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Bradford Exchange with a new one.

 

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Bradford Exchange with the same awful one.

 

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That’s it.

If the Globe/Herald Daily Bakeoff were a prizefight, they’d stop it.