Local Gal Hits Double Dailies

September 17, 2014

It’s Norma Parziale Day in the Boston dailies, as the Everett resident makes the front page of both.

Big shoutout in the Boston Herald:

 

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Ditto in the Boston Globe:

 

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We plugged Ms. Parziale into the Googletron to see how far her fame extended, and we got her Facebook page. Just in case you want to send congrats.

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Why Boston Globe ‘Capital’ with an A?

August 8, 2014

It’s been a couple of months since the Boston Globe launched its weekly section Capital, and for the most part it seems pretty fat (12 pages) and happy (exuberant layouts). The only thing even vaguely controversial about the sections is the spelling of its name.

Globe editor Brian McGrory has a running gag with Jim Braude and Margery Eagan on WGBH radio about why it’s Capital with an a not an o. McGrory keeps wriggling out of revealing the paper’s reasons, but here are three possible ones from today’s edition.

 

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Would those ads likely have run in the A or B section if there were no Capital? Probably. But you have to believe a section geared toward political junkies is a more appealing environment for all three advertisers. For the first two, it’s obvious. For Steward Health Care, it’s a bit more oblique.

From Bruce Mohl’s CommonWealth piece last month on why Steward “is missing from the group of health care competitors that have banded together to fight the consent agreement negotiated by Partners HealthCare and Attorney General Martha Coakley”:

Some think the company decided to sit this one out because of its close ties to Coakley. The attorney general in 2010 approved the acquisition by Cerberus/Steward of six Caritas Christi hospitals owned by the Boston archdiocese. Coakley also retains some regulatory oversight over Steward, including a say in whether the health care system can shut down any of its hospitals.

Steward executives, led by CEO Ralph de la Torre, gave big to Coakley when she ran for the US Senate in 2010 and ponied up again earlier this year as she mounted her run for governor. Campaign finance records indicate de la Torre and his wife Wing led a group of Steward executives and spouses who made $500 donations to Coakley on February 26. More Steward officials contributed to Coakley in late March.

In all, Steward executives have contributed more than $18,000 to Coakley since late last year. No other health care system has taken such an interest in the gubernatorial campaign, which may help explain why Steward is less interested in the legal fight over the Partners expansion plans.

 

Interesting. But back to the original question: Why Capital with an a? Maybe because that’s what it hauls in.

P.S. Needless to say, none of the above ads ran in the Boston Herald.


Wynn-Lose Casino Bid in Boston Dailies

July 20, 2014

From our One Town, Two Different Worlds desk

In Boston’s ongoing Casino Roulette, the latest Wynn Resorts offer got very different reactions in the local dailies.

Boston Globe:

Wynn makes offer to Boston

Proposal is richest to a city near planned Everett casino

Wynn Resorts has offered the City of Boston $1 million upfront and $2.6 million annually, along with hiring preferences for city bbcfcc7493b24cd4be382d27cbf275be-bbcfcc7493b24cd4be382d27cbf275be-0residents, as compensation to offset the possible effects of a planned hotel and gambling resort on the Mystic River waterfront in Everett.

It is the richest deal Wynn offered to any community around the company’s planned resort, but far less than the $18 million annual payment promised to Boston by a rival applicant, Mohegan Sun, which is proposing a Revere casino.

 

Right – far less, as the Boston Herald headlined:

Wynn offer pales beside Sun’s

Rejected Everett deal a fifth of Mohegan’s

The best-and-final offer Wynn Resorts made to Boston — but Mayor Martin J. Walsh rejected — to soften the impact of the casino it IMG_8716.JPGwants to build in Everett called for $6 million in one-time payments and $2.6 million annually, according to a copy of the deal obtained by the Herald.

The cash pales in comparison to the $30 million upfront and minimum annual $18 million pledged to Boston by rival Mohegan Sun for a gaming resort on the Revere side of Suffolk Downs.

 

That’s the local dailies in a nutshell: Sunny-side-up Globe, sunny-side-down Herald.

Eggs-actly.


A Wynn/Wynn Situation for Globe, Herald

April 4, 2014

As the Great Boston Casino Slapfight proceeds apace, both local dailies ran the same Wynn Resorts ad yesterday.

From the Boston Globe’s op-ed page:

 

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Copy:

 

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Only difference: The Boston Herald version ran in the Business section and was not labeled ADVERTISEMENT.

Otherwise, AWynnForAll, yes?

Maybe.

Maybe not.

 


A Wynn-Win Situation? (Pollution Roulette Edition)

March 13, 2014

Today marks the latest round in the Great Boston Casino Slapfight between Wynn Resorts (wants to bring gambling – sorry, gaming – to Everett) and Mohegan Sun (wants to build a stately pleasure dome in Revere).

Slappy Bird #1 is running its second newspaper ad in an attempt to swing public opinion in its favor. From today’s Boston Globe’s op-ed page, in two pieces for legibility (the same ad ran in today’s Boston Herald as well):

 

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Not everyone is buying into that sunny-side-up projection, though. Last month the Globe reported that any cleanup comes in the wake of new state environmental regulations, slated to take effect this spring, “[that] would double the amount of lead and increase by 150 percent the amount of arsenic allowed to remain in dirt 15 feet or more below the surface.”

That has the eco-set all lathered up, despite assurances from Wynn’s hired hands.

Officials representing Wynn Resorts, which has promised to spend as much as $30 million over about six months to clean the property, said the proposed regulations would have little impact on their plans.

“Any cost differential of the new regulations is marginal,” said Larry Feldman, a senior principal at GZA GeoEnvironmental, an environmental consulting firm in Norwood, who helped draft Wynn’s remediation plan and who sits on the environmental agency’s waste site cleanup advisory committee. “It’s not a big issue.”

 

That’s a classic content-free corporate statement, unlikely to satisfy local residents “worried that construction activity would produce dangerous dust particles of arsenic and lead that could be sent airborne and settle in the neighborhood, leach into the Mystic River, and get spread by trucks moving the dirt elsewhere.”

Maybe change that website to AWynnForSome.com, yeah?

 


A Wynn-Win Situation?

March 12, 2014

The Great Boston Casino Slapfight is now resorting – get it? – to advertising to gain support from local gamblers – sorry, gaming enthusiasts.

Start with this ad that appeared on the February 27 Boston Globe op-ed page, promoting a Wynn Resorts casino in Everett.

 

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The nut:

 

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AWynnForAll, yes?

Not so fast, says Mohegan Sun in this ad on yesterday’s Globe op-ed page. It promotes Mohegan’s casino proposal for Revere.

 

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MoheganSunMa.com, yes?

(The ad also ran in yesterday’s Boston Herald – mirabile dictu, yes?)

The Two-Daily Town Expert Advertising Panel™ says the Wynn (Five Stars Not Three Stars) ad wins.

Your  guess is as good as ours as to who will actually win.