Ads in Boston Dailies Drive Facebook Clustertruck

August 17, 2018

Of course it’s a glorious day in Boston media when anyone decides to run a full-page ad in both local dailies, given how often the thirsty local tabloid is overlooked by marketers.

So mark today on your calendar, since this ad appears in both the Boston Globe and the Boston Herald.




Apparently, the best part of Facebook is located here.



The obvious question is, what the truck is that?

Fortunately, Fitchburg Sentinel & Enterprise reporter Cheryl Cuddahy explains in this piece.

Like a good food truck? You’re in luck

Rolling hills and vistas are your view as you unplug for a while and enjoy food of every style and culture at the second annual Clustertruck Food Truck Festival coming to Lancaster [next week].

More than 25 food trucks and 35 mobile businesses from around New England will converge on Kalon Farm to serve, fresh, locally sourced foods and to sell their artisan crafts.

The Clustertruck Food Truck Festival will be celebrated Saturday, Aug. 25, from noon to 6 p.m., at Kalon Farm, scenically located at 339 Seven Bridge Road, Route 117.


The festivities will include food, wine, artisans, and contributions to local charities. What’s not included is Facebook’s connection to the event beyond this one sentence: “For more information on The Clustertruck Food Truck Festival, visit or find the festival on Facebook.”

So we trundled over to the Clustertruck website but we still don’t get why Facebook is spending tens of thousands of dollars to advertise that particular festival. Business Insider ran this piece in April about Facebook’s Here Together campaign in the wake of the Cambridge Analytical scandal, but so far at least, we can’t find anything on Get Together.

Truck us, eh?

Local Gal Hits Double Dailies

September 17, 2014

It’s Norma Parziale Day in the Boston dailies, as the Everett resident makes the front page of both.

Big shoutout in the Boston Herald:


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Ditto in the Boston Globe:


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We plugged Ms. Parziale into the Googletron to see how far her fame extended, and we got her Facebook page. Just in case you want to send congrats.

Hey, Forget Arthur S . . . The Boston Globe Owns Market Basket Today

July 30, 2014

As the hardreading staff noted earlier, yesterday’s Boston Herald got the better of the Globe in the Boston dailies’ coverage of the Demoulas Slapfight/Market Basket Rumpus. But today, the stately local broadsheet was on the story like Brown on Williamson, with four – count ’em, four – pieces on the grocery-store equivalent of mutually assured destruction.

Start, of course, with Page One (the Globe ePaper is Lost in Cyberspace right now, so no screenshots for you!).

Market Basket board still ponders sale offers

Bid by ousted leader reportedly the focus

Negotiations over the fate of the embattled Market Basket grocery chain stretched into a second day Tuesday, as the company’s board said the owners were evaluating a sale to help rescue the multibillion-dollar business.

As analysts warn that the value of the company falls and the threat to workers’ jobs rises with each day of indecision, the board said it was still considering offers by ousted president Arthur T. Demoulas and other suitors. People familiar with the talks said Demoulas’s offer was the focus of discussions throughout the day.


And Market Basket is the focus of the Globe throughout today’s paper. Drifting back to the Business section we find Shirley Leung’s column about other grocery families that struggled with ownership, Jack Newsham’s piece on Market Basket loyalists shopping at the competition, and a look at social media by Callum Borchers and Andrew Ba Tran, complete with nifty graphic.

Social media play key role in Market Basket saga



It should be no surprise that in the digital age Facebook has served as the center of the Market Basket protest movement. But just a few short weeks ago, many of the employees leading the fight barely knew their way around the Internet.

Until recently Market Basket didn’t have an official company website. It quickly crashed and is still not working. Managers have company e-mail accounts but use them sparingly. When you work in a supermarket, the colleague you need to talk to is never more than a few aisles away.

“Technology is not part of our company culture,” acknowledged Tom Gordon, who was a a grocery supervisor at market basket for 39 years before being fired in early July for helping organize the protest. “I’m still using my flip phone, if that’s any indication.

Yet a Facebook page called Save Market Basket has become the hub where workers lay out the next course of action to get their ousted president, Arthur. T. Demoulas reinstated, post news articles and letters from the company’s board of directors, and where tens of thousands of customers have pledged their support.


feels like there’s no bottom to this well, doesn’t it?

Free the P.J. Wallace One! (II)

April 7, 2014

As the hardreading staff previously noted, P.J. Wallace’s Cartoon Caption Contest – which the Boston Globe has run on Sundays for, like, forever – mysteriously disappeared from the paper last week.

Not to mention this week.

Here’s where it should have appeared yesterday:


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We’d like to ask P.J. Wallace: Whiskey Tango Foxtrot? But we can’t find him on Google, Facebook, or Twitter. (Some cartoons here, but that’s about it.)

Plug him into the Globe search engine and you get this:


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And this:


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And this:


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Hey, P.J. – give us a holler, yeah?


A Tale of Two Citings (One Discloses, the Other Doesn’t)

March 28, 2014

As the hardreading staff has repeatedly noted (here too), the editors at the Boston Globe are pretty loosey-goosey in acknowledging that Red Sox principal owner John Henry also owns the paper.

Today’s edition just reinforces that slapdash approach.

From Dan Shaughnessy’s Page One piece:

As glare intensifies, Remy resolves to stay put

FORT MYERS, Fla. – Jerry Remy has no plans to step down as color commentator on NESN Red Sox broadcasts and says he plans to stay in the booth throughout the season, even as his son Jared prepares to go on trial in October in the murder of Jennifer Martel.maeda_26remy_met1

“I’m planning on being in Baltimore Monday,’’ Remy said Thursday afternoon, speaking publicly for the first time since Sunday’s comprehensive and explosive Globe report on the criminal history of his son.

This is an unusual situation. Truly. There’s never been anything quite like it. It’s an awful and awkward intersection of Boston baseball folklore and the real world of murder, justice, family loyalty, and fan allegiance to the brand of the Red Sox and the persona of Remy.


Later in the piece Shaughnessy writes this: “Earlier this week, Red Sox (and Globe) owner John Henry told WCVB: ‘I’ve told [Remy] all of us in Red Sox Nation stand behind him. It’s a terrible thing he’s been going through, and we’re really glad to have him back.’'”

Score one for the Disclosure Dweebs. (Let us know if we should start a Facebook group, yeah?)

In the Sports section, though, it’s a different picture. From Chad Finn’s Sports Media piece:

No reason to oust Remy

Revelations lead to heated debate

In the days following Eric Moskowitz’s exhaustive report in the Sunday Globe on accused murderer Jared Remy’s sickening history of Jerry-Remy---AP-thumb-635x463-124646violence and the court system’s sickening history of not holding him accountable, there was little gray area to be found in a fierce if ancillary debate:

Should his father, longtime and legendary Red Sox analyst Jerry Remy, retain his job at NESN?

Based on the reaction early in the week I gathered from sports radio, television, social media, and e-mail, the vocal majority strongly believed Remy should resign or NESN should nudge him aside.


Finn made it clear that he stood with the minority, concluding “I can’t in good conscience suggest he should lose his job. There already has been far too much lost already.”

What Finn didn’t make clear is that John Henry is the boss of both of them.

Call them The Gang That Couldn’t Cite Straight.


Lauren Bacall Killed by Boston Herald

February 13, 2014

(Tip o’ the pixel to the Missus)

Yesterday’s Inside Track in the feisty local tabloid featured an interesting, if out-of-nowhere, profile of local photographer Sid Limitz.

Photographer captures heyday of Theatre District

Forty years ago, when he was just 17, Sid Limitz began working as a ticket taker in Boston’s Theatre District. He was walking past Screen Shot 2014-02-13 at 12.02.58 AMthe old Music Hall one night when Bette Midler came waltzing out the front door.

“I happened to be in the right place at the right time and there she was,” Limitz said. “I thought to myself, ‘This is a moment where someone should have a camera.’”

And so Sid asked for — and got — a camera for Christmas and he’s been taking pictures in the 
Theatre District ever since.

Limitz estimates that he has more than 800,000 shots he snapped in the area around the intersection of Tremont and Stuart streets. In the district’s theaters, comedy clubs, gay bars, concert venues and movie houses, Limitz encountered and photographed legends including Liza MinnelliLauren BacallElaine StritchDavid BowieFrank Zappa and more.


And then there was this:


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Amazingly, in the online edition of Wednesday’s Herald, Bacall is no longer dead.

As a member of the theatrical employees union, Sid worked with Bacall in the Theatre District twice — in 1999 for “Waiting in the Screen Shot 2014-02-12 at 11.45.50 PMWings” at the Colonial and in the ’80s when she did “Love Letters” at The Wilbur with Richard 
Kiley. But his favorite pic of the great actress was snapped outside the Harvard Club in 1980, when 
Bacall came to celebrate the late U.S. Sen. Ted Kennedy’s 50th birthday with the clan.


Tell you what – if Bogie were alive now, there’d be hell to pay for this.

P.S. Raise your hand if you thought today’s Herald would run a Correction.

Us neither.


What Can the Herald Do for (Ayla) Brown?

January 3, 2014

Well, announce her engagement for starters.

From Thursday’s Boston Herald Inside Track:

Ayla Brown ‘available’ no more

Former U.S. Sen. Scott Brown has no more “available” daughters. Ayla Brown’s BF, former minor league pitcher Keith Weiser, Boston Herald Mediadropped to his knee onstage at the Tuckerman Theatre during the country singer’s New Year’s Eve set and popped the question. And Ayla said, “Yes!”

“Thank you to Keith Weiser for making my dreams come true,” Ayla, a former “American Idol” contestant, wrote on her Facebook page yesterday. “I didn’t think 2013 could be any better until this happened at my show last night. I love you Keith and I can’t wait to spend the rest of my life with you!”


Proud Papa Scott told the Track that “Ayla’s future hubby had been planning his surprise for some time.”

It certainly came as a surprise to the Boson Globe, which had nothing on the happy couple.

Chalk one up for the Track, yeah?

Damn! We Forgot to Listen to the Boston Herald Radio Debut!

August 6, 2013

The Boston Herald launched its new Garage Broadband Radio station yesterday, which the dicey local tabloid’s Monday edition trumpeted in a full-page newsvertisement.


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(The hardreading staff is thisclose to starting a Boston Herald Little Green Numbers Facebook group).

You can access BHR here.

But we don’t necessarily recommend it.

That Dog Gone Tessa (Mean Brookline Edition)

January 11, 2013

Last week the hardwalking staff at Campaign Outsider reported on the flood of Lost Dog flyers in the Brookline Village area compliments of local author Dennis Lehane, whose pursuit of his runaway pooch Tessa is positively Javertesque.

Now comes the backlash. From today’s Boston Herald:

BI1E2289.JPGOfficial hounding Dennis Lehane on fliers

A by-the-book Brookline bureaucrat is giving crime scribe Dennis Lehane until Monday to pull down all the fliers throughout town for his beloved missing beagle.

The heart-wrenching ultimatum all but dooms the search for Lehane’s runaway pooch.

“There is a town bylaw that prohibits that,” said Brookline Public Works Commissioner Andrew M. Pappastergion. “It was a hardship. They were trying to find the dog and we turned our eyes away for a week. They’ve been up there for two weeks and there are hundreds.”


The piece also quotes a Brookline dog owner who says she’s “very, very upset with this town. It’s very disconcerting to me. They are not littering. They are posting on lampposts. I don’t think there is anything wrong with that.”

Some Herald readers, however, aren’t as sympathetic. Representative samples:

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That’s in bad taste, eh?

But it’s the pitchforks that are out at Lehane’s Finding Tessa Facebook page, as Erin Clossey noted on her Brookline Tab blog last night:

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Clossey ends her post, “God, I hope they find this dog soon.”

Amen, Erin. Amen.

Herald Scoops Globe on Facebook’s Privacy Grab

November 23, 2012

For the past several days the hardtracking staff at Sneak Adtack has been chronicling Facebook’s new data-sucking policies, which essentially strip control of online information from the Faceherd.

The Boston Herald noted the change – in its usual minimalistic way – in Saturday’s The Ticker:

Facebook may end voting on privacy

Facebook is proposing to end its practice of letting users vote on changes to its privacy policies. But the social network said it will continue to let users comment on proposed updates.

Which of course means nothing, but why get technical about it.

Meanwhile, the Boston Globe has reported exactly nothing about what many believe is a major blow to online privacy rights.

Score one (more) for the feisty local tabloid.