Market Basket (Finally!) Shows the Herald Some Love

September 4, 2014

It’s been a long, dry summer for the Boston Herald in terms of Market Basket advertising. From the very start of the Demoulas Slapfight/Market Basket Rumpus, the beleaguered supermarket chain has relentlessly bypassed the thirsty local tabloid, choosing time and again to run ads only in the Boston Globe.

It actually started last summer, when the Employees & Management of Demoulas/Market Basket ran this full page in the Globe:

 

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Then, facing an employee/customer revolt this summer because the board of directors had ignored the ad above and fired Arthur T., the new Market Basket CEOs ran this ad, also exclusive to the Globe:

 

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That plea, of course, fell on deaf ears, so the increasing desperate Arthur S. forces resorted to this full-page Help Wanted ad – again, just in the stately local broadsheet:

 

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That one really hurt, since Market Basket was essentially telling Herald readers: We not only don’t want you to shop here, we don’t want you to work here either.

Ouch.

But wait! Here’s what ran in today’s – yes! – Herald.

 

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(The two-page spread also ran in the Globe but why get technical about it.)

Hey, thirsty local tabloid: 2 Liter 7up or A&W Rootbeer 89¢. Drink up!


Ads ‘n’ Ends From the Sunday Dailies

September 1, 2014

Lots of adtivity in the Boston dailies yesterday, in spite of Labor Day weekend.

From our Why Does Shaw’s Hate the Boston Herald desk

Throughout the Demoulas Slapfight/Market Basket Rumpus, the other New England supermarket chains have been wisely buckraking in silence, letting their cash registers do the talking for them.

But now that Artie T. is back in the saddle, it’s time for rival chains to consolidate their ill-gotten gains.

Thus, the Boston Sunday Globe, Page 3.

 

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Buy-our-nuts grafs:

 

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Oh, nuts! postscript: The Shaw’s ad did not run in the Sunday Boston Herald. Big surprise.

 

From our Hey, Just Set Your Money on Fire desk

Yesterday’s Globe also featured this ad:

 

 

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Question #1: Who even knew there was a Democratic primary race in the Massachusetts 5th Congressional district?

(Answer: Katherine Clark and Dr. Sheldon Schwartz.)

Question #2: Who actually saw this ad, besides the hardreading staff?

(Answer: Katherine Clark and Dr. Sheldon Schwartz.)

Next question . . .

 

From our Does Anyone at the Herald Talk to Each Other? desk

So the hardreading staff betook ourselves to the porch yesterday morning (as is our wont of a Sunday) to read the feisty local tabloid, and here’s what we saw on Page 8.

 

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Then here’s what we saw in the Sports section.

 

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Hey, Heraldniks – we’ve talked about this before. Do you know what you’re webcasting or not? ‘Cause no one else does either.


Arthur S. Demoulas Hates the Boston Herald

July 31, 2014

Why else would he refuse to hire Boston Herald readers?

From today’s Boston Globe:

 

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(There’s plenty of news coverage of the latest developments in the Demoulas Slapfight/Market Basket Rumpus here.)

Crosstown at the feisty local tabloid, the only appearance of the ad was in this news report.

Market Basket is running ads today seeking directors and assistant directors for its stores, and accountants, accounts payable/receivable associates, and grocery and perishable buyers in Tewksbury and Andover. The fairs are open to employees seeking new positions and the public.

 

Market Basket is running ads (note the plural), just not in the Herald. So Market Basket does not want to hire Herald readers? That just seems wrong.

The thirsty local tabloid did, however, get a consolation prize – this ad from an alphabet-soup coalition attacking Hamas.

 

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Even that was bittersweet, though. As the hardreading staff noted, the Globe had the ad a week ago.


Hey, Forget Arthur S . . . The Boston Globe Owns Market Basket Today

July 30, 2014

As the hardreading staff noted earlier, yesterday’s Boston Herald got the better of the Globe in the Boston dailies’ coverage of the Demoulas Slapfight/Market Basket Rumpus. But today, the stately local broadsheet was on the story like Brown on Williamson, with four – count ’em, four – pieces on the grocery-store equivalent of mutually assured destruction.

Start, of course, with Page One (the Globe ePaper is Lost in Cyberspace right now, so no screenshots for you!).

Market Basket board still ponders sale offers

Bid by ousted leader reportedly the focus

Negotiations over the fate of the embattled Market Basket grocery chain stretched into a second day Tuesday, as the company’s board said the owners were evaluating a sale to help rescue the multibillion-dollar business.

As analysts warn that the value of the company falls and the threat to workers’ jobs rises with each day of indecision, the board said it was still considering offers by ousted president Arthur T. Demoulas and other suitors. People familiar with the talks said Demoulas’s offer was the focus of discussions throughout the day.

 

And Market Basket is the focus of the Globe throughout today’s paper. Drifting back to the Business section we find Shirley Leung’s column about other grocery families that struggled with ownership, Jack Newsham’s piece on Market Basket loyalists shopping at the competition, and a look at social media by Callum Borchers and Andrew Ba Tran, complete with nifty graphic.

Social media play key role in Market Basket saga

 

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It should be no surprise that in the digital age Facebook has served as the center of the Market Basket protest movement. But just a few short weeks ago, many of the employees leading the fight barely knew their way around the Internet.

Until recently Market Basket didn’t have an official company website. It quickly crashed and is still not working. Managers have company e-mail accounts but use them sparingly. When you work in a supermarket, the colleague you need to talk to is never more than a few aisles away.

“Technology is not part of our company culture,” acknowledged Tom Gordon, who was a a grocery supervisor at market basket for 39 years before being fired in early July for helping organize the protest. “I’m still using my flip phone, if that’s any indication.

Yet a Facebook page called Save Market Basket has become the hub where workers lay out the next course of action to get their ousted president, Arthur. T. Demoulas reinstated, post news articles and letters from the company’s board of directors, and where tens of thousands of customers have pledged their support.

 

feels like there’s no bottom to this well, doesn’t it?


Boston Herald’s a Better Manager of Bottomless Market Basket Story

July 30, 2014

From our Late to the Party Poopers desk

Monday’s local dailies both featured the obligatory quotidian update on the Demoulas Slapfight/Market Basket Rumpus.

The Boston Globe’s Page One piece:

Pressure mounts on Market Basket board of directors

No decision on offer of buyout by Demoulas as chain’s losses increase

With a multibillion-dollar supermarket empire hanging in the balance, the Market Basket board of directors met Monday to again consider a buyout offer from Arthur T. Demoulas but agreed only to continue negotiating, according to a person briefed on the discussions.

Demoulas had previously set the end of Monday as the deadline for rival members of his family to respond to his offer to buy their half of the company. The board’s continued negotiations will keep Demoulas’s bid on the table for now, according to the person familiar with the discussions, but both sides are facing pressure to resolve the family feud that has paralyzed the 71-store chain and caused tens of millions of dollars in losses.

 

Among those pressures: a total revolt by Market Basket store managers.

Are-they-nuts graf:

Meanwhile, managers of some stores signed a petition stating that they would resign unless Arthur T. Demoulas is reinstated as president of Market Basket or if the company is sold to an outside buyer. It was unclear how many managers had signed the petition Monday night.

 

Excuse us – it was not unclear to the Boston Herald.

It’s ‘Artie T’ or they’re bagging it

Market Basket managers to quit unless CEO reinstated

Market Basket managers have reaffirmed their commitment to working for nobody else but fired CEO Arthur T. Demoulas, saying they’ll quit if he isn’t reinstated — a threat that could remove the working management of most of the chain’s stores, already reeling from a loss of customers and protests by thousands of workers.

Managers and assistant managers from 68 of the Tewksbury chain’s 71 stores had signed a petition by yesterday evening stating they would resign immediately if Demoulas isn’t reinstated “with full authority” or another buyer other than Demoulas purchases the company, according to Steve Paulenka, a former Market Basket facilities and operations supervisor who was fired July 20 for helping spearhead employee protests and job walk-offs.

 

So who’s doing a better job of bagging this story?

Quotidian update later today.