It’s been a long, dry summer for the Boston Herald in terms of Market Basket advertising. From the very start of the Demoulas Slapfight/Market Basket Rumpus, the beleaguered supermarket chain has relentlessly bypassed the thirsty local tabloid, choosing time and again to run ads only in the Boston Globe.
It actually started last summer, when the Employees & Management of Demoulas/Market Basket ran this full page in the Globe:
Then, facing an employee/customer revolt this summer because the board of directors had ignored the ad above and fired Arthur T., the new Market Basket CEOs ran this ad, also exclusive to the Globe:
That plea, of course, fell on deaf ears, so the increasing desperate Arthur S. forces resorted to this full-page Help Wanted ad – again, just in the stately local broadsheet:
That one really hurt, since Market Basket was essentially telling Herald readers: We not only don’t want you to shop here, we don’t want you to work here either.
But wait! Here’s what ran in today’s – yes! – Herald.
(The two-page spread also ran in the Globe but why get technical about it.)
Hey, thirsty local tabloid: 2 Liter 7up or A&W Rootbeer 89¢. Drink up!