Why else would he refuse to hire Boston Herald readers?
From today’s Boston Globe:
(There’s plenty of news coverage of the latest developments in the Demoulas Slapfight/Market Basket Rumpus here.)
Crosstown at the feisty local tabloid, the only appearance of the ad was in this news report.
Market Basket is running ads today seeking directors and assistant directors for its stores, and accountants, accounts payable/receivable associates, and grocery and perishable buyers in Tewksbury and Andover. The fairs are open to employees seeking new positions and the public.
Market Basket is running ads (note the plural), just not in the Herald. So Market Basket does not want to hire Herald readers? That just seems wrong.
The thirsty local tabloid did, however, get a consolation prize – this ad from an alphabet-soup coalition attacking Hamas.
Even that was bittersweet, though. As the hardreading staff noted, the Globe had the ad a week ago.
It's Good to Live in a Two-Daily Town 
[…] course, fell on deaf ears, so the increasing desperate Arthur S. forces resorted to this full-page Help Wanted ad – again, just in the stately local […]