Globe’s New ‘Capital’ Section Delivers Capital Gains

When newspapers introduce new sections to their print editions, it’s always about one thing: advertising dollars. So as welcome as the Boston Globe’s new Capital section may be to us in a gubernatorial election year that also sees the U.S. Senate up for grabs, the full-page ads in today’s maiden voyage are even more welcome to the Globe.

Exhibit A, from the Friends of Mohegan Sun:

 

Screen Shot 2014-06-06 at 11.13.51 AM

 

Exhibit B, from Steward Health Care System:

 

Screen Shot 2014-06-06 at 11.14.14 AM

 

But it’s this one that especially caught the eye of the hardreading staff:

 

Screen Shot 2014-06-06 at 11.13.34 AM

 

And who, exactly, is Humane Watch? It’s our old pal Rick Berman, the self-proclaimed Dr. Evil who fronts for corporations that oppose public interest groups ranging from PETA to MADD.  (Berman’s funders are largely anonymous, but you can get some idea of them here.)

Caveat reader, yeah?

 

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: