Hark! The . . . Globe?

Our Walt Whitman desk is normally the sole province of the Boston Herald, but today it’s not the selfie local tabloid that’s celebrating itself and singing itself.

It’s the Boston Globe that’s passing off promotional material as bylined news.

To wit:

A new Boston tradition: The Globies sports awards

globiesscreen

The Boston Globe has announced plans for a sports awards program that will honor the best of Boston and New England sports. The Globies Presented by Mercedes-Benz will be held Oct. 6 at House of Blues in Boston.

Awards will be given in a variety of categories, including MVPs of the Red Sox, Patriots, Bruins, Celtics, and Revolution, the Boston Pride Award, Community Hero, and Best Female Athlete.

“New England has one of the world’s most passionate sports fan bases and we want to create a new tradition to celebrate the teams and individuals that fuel our passion while forging a stronger connection with those fans,” said Globe CEO Mike Sheehan.

 

Not to mention with Mercedes-Benz.

Globe staffer Matt Pepin drew the short straw and had to write the puff piece, which includes more slop from Sheehan: “We are grateful to our principal partner, the Boston Area Mercedes-Benz Dealers, for leading the efforts to make this vision a reality, as well as our presenting sponsor MGM Springfield, a company with deep roots in sports and entertainment.”

Ah, that explains it – the Globies are a vision. All the more regrettable that it blurs the line between news and marketing.

Perhaps the stately local broadsheet should consider hiring a VP/Optometry for just these visionary occasions.

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