The hardreading staff has long been dedicated to bringing all you splendid readers what’s most distinctive in the local dailies, and today we have a twofer in the ad department.
Start with the Boston Globe, which featured this sixth-page ad on paste A5 (it also ran in yesterday’s Metro section).
We count eight names overall between the two in the happy couple. That’s a lotta class, eh?
But why run the ad in the Globe? The lede supplies a lead:
Plug Renata von Tscharner into the Googletron and you get this: Renata von Tscharner, founder andp resident, Charles River Conservancy. Mystery solved.
Crosstown at the Boston Herald, though, the mystery lingers in this ad, which has run several times in the past month, including today.
We count zero eyes between the two in the happy couple. Plug The Chic Sheet into the Googletron and you come across this Herald promo, which seems to have appeared only online.
The Chic Sheet launching June 9
The Chic Sheet is the Herald’s new annual celebration of style and spirit.
Launching on June 9, the feature will give readers an inside look at Boston’s most giving, gracious and stylish individuals who have mastered the art of being chic.
The selfie local tabloid also includes this informative video.
Raise your hand if you can’t wait for tomorrow.
Same here.
It's Good to Live in a Two-Daily Town 
[…] you splendid readers might recall, the hardreading staff noted yesterday the Boston Herald’s promotion of its new feature, The Chic Sheet, which promises to […]