Ask John Henry: What Exactly Does a Globe ‘Sponsor’ Get?

As the hardwalking staff set out on its post-prandial promenade last night, we happened upon WBUR’s rebroadcast of Boston Red Sox/Boston Globe owner John Henry’s address to the local Chamber of Commerce last week. Most news reports mentioned that the Globe would explore new ways of attracting advertisers and sponsors to help build its revenue base, but the Boston Business Journal was a bit more forthcoming:

[Henry] heralded the Globe’s ongoing roll-out of a new, sponsored sports product — The Score — while saying little about how the new section will differ from the newspaper’s traditional sports coverage or why advertisers might direct their marketing dollars toward one option versus the other.

 

Question #1: Where is the sponsored content in The Score? We’re looking at Sunday’s edition of the “sponsored sports product” and all we see is an ad for Sullivan Tire, an ad for Jaguar Woburn, and a whole lot of nothing else.

Question #2: What exactly will Globe sponsors – assuming there are any – get for their money?

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One Response to Ask John Henry: What Exactly Does a Globe ‘Sponsor’ Get?

  1. […] When Globe owner John Henry gave a speech to the Greater Boston Chamber of Commerce the other week, he talked about new sponsored sections like Score that would deliver added valued to advertisers. That led the hardreading staff to wonder what exactly Globe sponsors would get . […]

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