It’s Mike Sheehan Day in the Herald!

Who’s the hottest guy in town? The hardreading staff votes for Mike Sheehan, who does a daily double in today’s Boston Herald.

Sheehan, the former CEO and current part-time chairman of high-octane ad agency Hill Holliday, is first Heralded here.

One Fund organized in mere hours

Menino reached out to Hub leaders day after bombings

The morning after the April 15 marathon bombings, former Mayor Thomas M. Menino started calling local business and community leaders. He told them they had seven hours to create what would become The One Fund before he announced it at 5 p.m. that night.

“There was an immediate understanding of the urgency at hand,” said James Gallagher, executive vice-president of John Hancock, at an advertising conference in Boston yesterday. “We got underway right away.”

“The number one thing we had was a deadline,” Hill Holiday Chairman Mike Sheehan said, adding he has never worked on a project with the scale or urgency of what would become The One Fund.

“It took 15 minutes to design a logo,” Sheehan said — a blue “1” on a yellow background, modeled after a marathon bib.

“Everybody knew how to do their job, and we just did it,” he said.

 

The next day, Sheehan added, they had “a pile of checks 5 feet high, wide and long.”

Since then Sheehan has been hired as a consultant by the Boston Globe to help improve advertising sales. It’s in that capacity that he does his second turn in the feisty local tabloid.

Adviser: Globe no hobby for John Henry

Former Hill Holliday CEO Mike Sheehan said yesterday his new gig as an advertising adviser to Boston Globe owner John Henry is focused on maximizing revenue, and didn’t rule out a rebranding of the broadsheet, while emphasizing Henry is treating his own Mike Sheehan, chairman of Hill Holliday Jim Gallagher, executive vice president at John Hancock Former mayor Thomas M. Meninorole as a “full-time job.”

“The Globe has a very attractive audience,” Sheehan told the Herald. “Like any media operation, they have to be vigilant about making sure their advertisers know that and that they have great opportunities to reach them.”

Sheehan said there’s no set timetable for how long he’ll be advising the broadsheet. “To be perfectly frank, I just want to help where I can help for as long as it takes to really make this place start humming,” said Sheehan, who is chairman of the Hub ad agency.

 

Of course saying the stately local broadsheet is not a Henry hobby only makes people think it is.

Clever those Heraldniks, eh?

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One Response to It’s Mike Sheehan Day in the Herald!

  1. Mary says:

    Mike Sheehan is the best thing that ever happened to Boston.

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