As the hardreading staff has noted, ever since Roger Berkowitz hired New York ad agency DeVito/Verdi, Legal Sea Food’s advertising has largely been in bad taste – a little bit flashy, a little bit trashy. (Our kissin’ cousins at Campaign Outsider have noted the same.)
Back in March DeVito came up with the breakthrough concept of having Berkowitz run for president, employing the theme Feel the Berk. (Sure, lots of ads have featured fake political campaigns, but none of them involved Berkowitz.)
Today came the latest installment, which ran in both Boston dailies.
Interestingly, the Herald ad (above) is labeled “Advertisement” – four times – while the Globe version is unlabeled. That says something about either the Herald editors or the paper’s readers. Or, possibly, both.
Regardless, one more piece of carp from the local fish house chain.
Happy post-birthday, Staff. Thumbs down on the “pescatarian” campaign, BTW. My all-time favorite is still that Asian fisherman’s crab/prom deal. We’ll have lunch in five years, tops. –Deadline Dan
Good to hear from you, Bud Day. Hope all’s well.