The chattering classes have no idea how far Mike Bloomberg’s staggering 300-million-going-on-one billion-dollar ad campaign extends.
Here’s conservative hall monitor Rich Lowry in yesterday’s Boston Herald op-ed page.
The level of his spending is truly astonishing — Croesus goes all-in on Super Tuesday. He’s spent more than $300 million on various forms of advertising. By the end, he’s going to make the profligate self-funder Tom Steyer — who managed to pointlessly buy himself onto the Democratic debate stage — look like a penny-pincher.
Bloomberg is running a presidential campaign that Curtis LeMay would love, carpet-bombing the airwaves every single day. He’s single-handedly changed the market for TV ads in many places. He spent $10 million on a Super Bowl spot, or about half of what Joe Biden raised in the entire fourth quarter.
And here’s what appears right below that on the Herald’s website.
Megabucks Mike is also running ads in the Herald’s E-Edition. This is what we got when we double-clicked for the text version of a Sinn Fein piece.
Most analysts – Lowry included – have focused on Bloomberg’s TV buys. But when a campaign is peppering the likes of the flimsy local tabloid with ads, it’s way beyond carpet-bombing.
Mike Bloomberg has gone nuclear.