JetBlue Union Pilots Give Boston Herald the Air

January 5, 2018

From our Local Dailies DisADvantage desk

For several years now, JetBlue Airways Corporation has had an interesting tagline attached to its logo.

 

Except not you, JetBlue pilots.

According to an Air Line Pilots Association press release, JetBlue has experienced five straight years of earnings growth, but its pilots have gone almost three years without a contract.

Through the first nine months of 2017, JetBlue has reported over $751 million in pretax profit (a 14.3 percent margin), bringing the total to more than $2.5 billion over the last two years since the pilots have been negotiating with the company. Meanwhile, the pilots are still without their first contract since unionizing in 2014, and without market-rate pay.

 

Consequently, the pilots have 1) filed for mediation from the National Mediation Board, and 2) started running this half-page newspaper ad – yesterday in the Boston Globe, today in the New York Times, but not at all in the Boston Herald.

 

 

At its website, the JetBlue pilots have a clever slogan and a count-up clock.

 

 

No doubt the thirsty local tabloid would settle for Ad Contract Above All.

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Pick One: Boston Globe Majors in (U)Mass Marketing or, Boston Globe Pimps Out Page One

November 13, 2014

The Boston Globe is having quite a financial fling with the University of Massachusetts these days. First it was this “Special Supplement to the Boston Globe” that ran this past Sunday.

 

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As the hardreading staff noted, that’s “Special” as in “Advertising,” which the Globe would have stated explicitly if it cared to be honest with its readers.

Now comes this doozie in today’s edition of the $tately local broadsheet (photos courtesy of the Missus).

 

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That was followed by this:

 

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Along with this:

 

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And this:

 

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At least they labeled the wraparound “Advertisement,” eh? But it’s the leasing out of the Globe banner that’s the problem here. Funny thing is, ten years ago the Globe rejected that kind of sellout. From the January 19, 2004 Boston Business Journal:

Globe rejected a front-page advertisement for JetBlue

The Boston Globe apparently rejected a proposal by JetBlue Airways Corp. to run the same full front-page advertisement touting the airline’s arrival at Logan International Airport that the Boston Herald published last week amid voluble criticism.
The Boston Herald ended up running the ad on Jan. 7, catching considerable flak for accepting an ad that one source valued at least at $25,000. But a JetBlue official told the Boston Business Journal that the Globe also was approached with the same opportunity.

 

And turned it down, sort of.

Globe spokesman B. Maynard Scarborough said he believed the newspaper’s advertising department discussed selling a “wrap” to JetBlue, but no deal was reached. Such a wrap would not have contained mock editorial content, he said, adding the Globe does not sell Page 1 advertising and has no plans to do so.

 

Well, that’s now “inoperative,” as they say.

Here’s what the Herald did run (via WBUR’s Bob Oakes).

 

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That’s the actual front page on the left, the ad front page on the right.

And while we’re tripping down Memory Lane with local journos, here’s what the redoubtable Dan Kennedy wrote in the Boston Phoenix Media Log back then:

[A]t the very least, the front should have been prominently labeled as an ad. This isn’t just a violation of the traditional wall separating business and editorial – this is an out-and-out demolition.

 

Today at Media Nation, Dan wrote this: “If the Globe hasn’t crossed a line, perhaps it has moved the line past where we always thought it was.”

Fair enough. But to us, they did cross the line.


More Ad-voidance of the Boston Herald

April 22, 2014

As the hardreading staff noted, the Boston Herald held its own with Marathon ads in yesterday’s edition, but today the paper got . . . bageled.

Crosstown, meanwhile, the Boston Globe got this:

 

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And this:

 

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And this:

 

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And this:

 

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(To be fair, the Globe did run a special section with all the Marathon finishing times. To be accurate, only the last two ads ran in that section.)

Still, the grumpy local tabloid can console itself with this:

 

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That’s right – the Herald won yet another nod from the Newseum’s coveted Today’s Top Ten Front Pages.

More details, no doubt, in tomorrow’s edition.