From our Local Dailies DisADvantage desk
For several years now, JetBlue Airways Corporation has had an interesting tagline attached to its logo.
Except not you, JetBlue pilots.
According to an Air Line Pilots Association press release, JetBlue has experienced five straight years of earnings growth, but its pilots have gone almost three years without a contract.
Through the first nine months of 2017, JetBlue has reported over $751 million in pretax profit (a 14.3 percent margin), bringing the total to more than $2.5 billion over the last two years since the pilots have been negotiating with the company. Meanwhile, the pilots are still without their first contract since unionizing in 2014, and without market-rate pay.
Consequently, the pilots have 1) filed for mediation from the National Mediation Board, and 2) started running this half-page newspaper ad – yesterday in the Boston Globe, today in the New York Times, but not at all in the Boston Herald.
At its website, the JetBlue pilots have a clever slogan and a count-up clock.
No doubt the thirsty local tabloid would settle for Ad Contract Above All.