Boston Herald No-Show in Yankee Stadium Press Box

July 17, 2022

From our One-And-A-Half Daily Town desk

The Boston Herald newsroom is so threadbare nowadays, the flailing local tabloid has turned its Red Sox beat reporter into a TV critic.

Boston Globe scribe Dan Shaughnessy noted the shrink local tabloid’s Hexit™ from Red Sox road games in his piece yesterday about how the Sox are living rent-free in the heads of the New York Yankees (with last night’s outcome an obvious exception).

Count this observer as one discouraged by a lack of New England media presence in the Yankee Stadium press box Friday. Only the Globe (three reporters) and MassLive bothered to cover the Sox in this “big” series before the All-Star break. It made me wonder when was the last time only one Boston newspaper covered the Red Sox in New York. Probably never.

Sure enough, check the ledes in the two dailies’ coverage of Friday night’s game.

 

Pop quiz: What does Shaughnessy’s piece have that Mastrodonato’s doesn’t?

That’s right. A New York dateline.

So the Red Sox beat reporter at the fading local tabloid has to cover the team’s road games with no access to a) players pre-game, b) players post-game, c) other beat reporters, and d) team executives, fans, and etc.

Seriously?

The hardreading staff has total respeck for all the Herald journalists who – remarkably – produce a newspaper every day.

But take a step back, and the Boston Herald looks like a dead daily walking, as we noted earlier this month.

Two years ago the Boston Business Journal’s redoubtable Don Seiffert reported this about the flailing local tabloid: “The Herald’s print circulation was just under 30,000 as of the first quarter of 2020, with more than half of that from single-copy sales at newsstands around and outside the city. That’s down 46% from four years earlier.”

And this: “The size of the Boston Herald has gone from about 240 employees at the end of 2017, before its purchase by MediaNews Group, to just a few dozen today.”

That was two years ago.

We’re guessing the Herald’s daily print circulation is now somewhere south of 20,000, which is alarmingly close to mimeograph territory.

We’ve often – at times, arduously – put on the pompoms for the Boston Herald, if only to keep the Boston Globe on the straight and narrow.

But it increasingly feels like Kaddish for the feisty local tabloid.

So . . . the sadreading staff at It’s Sad to Live in a One-Daily Town is clearly not going anywhere.

P.S. Same thing in today’s editions of the two dailies – Shaughnessy in the Big Town, Mastrodonato on his lonely couch at home.


Turn the Boston Herald Sideways, It Sorta Disappears

January 16, 2020

Since Digital Worst – sorry, First – Media bought it in 2018, the Boston Herald has been, to borrow a phrase from the great Raymond Chandler, thin as the gold on a weekend wedding ring, officially making the Herald the flimsy local tabloid.

And getting flimsier all the time.

Take yesterday’s edition: Of the paper’s 48 pages, four-and-a-half were given over to house ads such as this one.

 

 

Something under two pages were occupied by display – that is to say, paid – ads.

That’s non-business-as-usual for the fading local tabloid, which is suffering  knee-buckling decreases in both circulation and ad revenue.

As the redoubtable Don Seiffert noted in the Boston Business Journal last month, “[a]s of September 2014, the Herald had weekday print circulation of 60,960. As of this past September — six years later — that number was down to 33,337. Over the past year, the Herald’s weekday print circulation fell 16 percent.”

The paper’s Sunday circulation is even lower than its weekday readership, a distinction few metro dailies can claim.

Bottom line: The Boston Herald is disappearing in slow motion right before our eyes.

No wonder the hardreading staff has kissin’ cousins at It’s Sad to Live in a One-Daily Town.

And it will be, whatever you might think of the dodgy local tabloid.


How a Two-Daily Town Works (Tito Jackson Edition)

January 2, 2017

Anatomy of a Local News Cycle

On Thursday, this Meghan E. Irons piece appeared on BostonGlobe.com.

In year-end note, Jackson makes his case to Boston

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City Councilor Tito Jackson, who is considering a run for mayor, has posted a polished, well-laid-out case for himself on social media, articulating his 2016 accomplishments.

The message, complete with glossy pictures of the councilor talking to students, rallying crowds, and holding a bullhorn at City Hall, was not specifically addressed to residents in District 7, which he has represented since 2011. Instead it was directed at the entire city.

“Dear Boston,’’ reads Jackson’s message, which appears on Facebook, Twitter and Instagram. “It has been an eventful year for us all.”

 

With possibly an even more eventful one to come, if Jackson takes on Boston mayor Marty Walsh.

Then, as surely as day follows night, here came Friday’s Boston Herald, Page One.

 

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The story inside:

More signs Tito to take on Marty

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Operatives working for City Councilor Tito Jackson have registered the website titojacksonformayor.com and have drafted the campaign manager for New York City Mayor Bill de Blasio, further proof the Roxbury pol is gearing up to take on Mayor Martin J. Walsh next year.

Jackson also just posted a flashy “Dear Boston” online message to supporters citywide — pushed out on Facebook, Twitter and Instagram — outlining what could be his platform for running for mayor . . .

Jackson, the District 7 councilor, has said he’s considering a challenge to Walsh and has increased his campaign fundraising and spending over the past several months.

 

Great sidebar: Bill Hyers, the aforementioned campaign manager for Bill de Blasio, is a partner at the political consulting firm Hilltop Public Solutions.

But . . .

Hyers is officially “moonlighting” for Jackson, since Hilltop’s New England office is “firmly in Walsh’s camp for the upcoming election,” according to the Herald.

Bring a food taster to their next office party, eh?

(Other Tito takes in Friday’s pushy local tabloid: A sidebar headlined From the ‘Dear Boston’ letter, and Hillary Chabot’s column Trump could give councilor a boost.)

Follow-up on the Tito Watch in Friday’s Globe: Uh . . . no.

So . . .  on to Saturday’s editions.

Once again the Herald was on Tito like Brown on Williamson, devoting all of page 5 to teeing Tito up (Inexplicable Little Green Numbers sold separately).

 

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Crosstown at Saturday’s Globe: Still no.

So . . . on to Sunday’s editions.

The fading local tabloid featured only this 2017 prediction in a column by Boston Herald Radio yakker John Sapochetti.

• Mayor Martin J. Walsh will narrowly win his re-election bid over Tito Jackson.

 

Crosstown at Sunday’s Globe: Even more no.

So . . . today’s editions.

Tito stories in toto: Zero.

See ya next cycle.