April 18, 2017
From our Late to the Launch Party desk
The hardreading staff meant to point this out yesterday, but we got sidetracked by . . . we forget. Anyway, we’re here now to note this ad that ran in yesterday’s Boston Globe.
So what we seem to have here is either a) a one-off Sunday insert, or b) a pilot for a regularly published print spinoff of Stat News.
It looks to us like the latter, but then what do we know. So we’ve sent this email to the Statniks asking what’s what.
Dear Stat Cats,
We write the blog It’s Good to Live in a Two-Daily Town (https://itsgoodtoliveinatwodailytown.com) and we noticed your ad in yesterday’s Boston Globe about the upcoming Sunday Stat insert.
Just wondering: Will that be a one-time publication or can we look forward to its being a regular feature?
The hardreading staff
We will, as always, keep you posted.
April 18, 2017
From our Local Dailies DisADvantage desk
Jet Blue has come up with a timely campaign to chase the Income Tax Blues: the Jet Blue Tax Return Flight. Here’s how it works.
Locally there’s also this ad in today’s Boston Globe.
But there’s no such ad in – that’s right – the Boston Herald. So the hardtsking staff posted this on Twitter:
We’ll let you know if we get a #TaxReturnTweet.
April 15, 2017
From our Local Dailies DisAdvantage desk
Be of good cheer, splendid readers! Today not only marks the return of the swan boats to the Boston Public Garden, but it’s also #OneBostonDay, as Mistah Mayah declares in this full-page Boston Globe ad.
There is, however, no One Boston Day ad in today’s Boston Herald.
Could that be because of Herald headlines like Mother of shot child says ‘Marty Walsh is a liar’? Or Liz Warren and Marty Walsh need to grow up?
We’re guessing inquiring minds at the thirsty local tabloid want to know.
April 3, 2017
The hardreading staff isn’t wired enough to be at the New! Improved! Fenway Park this afternoon for the Red Sox home opener against the Pittsburgh Pirates (huh?), but we did take the time to check out the Boston dailies for all the hopeful/gleeful advertisements that normally accompany the start of a new season.
And there were . . . none.
Nothing in the Boston Globe, nothing (big surprise) in the Boston Herald.
Even odder, the Globe’s 18-page Baseball 2017 preview yesterday had no pom-pom ads, just this:
Seriously? Two half-page car ads?
What’s wrong with this town?
March 29, 2017
As the hardreading staff noted the other day, the Boston Globe has officially joined the Trumped-up Pep Squad for Truth recently launched by the Washington Post via its new banner headline.
The Globe pom-poms have been running at the top of the paper’s website. Representative samples:
Today the real journalists at the Globe took their campaign to the print edition with this ad at the bottom of A10.
Next stop: T-shirts. Hey, if it’s good enough for WaPo, it should be good enough for the Globe.
March 27, 2017
From our Wait – what? desk
The headscratching staff came across this Planned Parenthood League of Massachusetts (PPLM) ad in yesterday’s Boston Globe Sports section.
No question Planned Parenthood is right in the middle of the public debate at this point. As this Axios piece notes, the organization could be Donald Trump’s next emergency.
The fight to defund Planned Parenthood could shut down the government in less than a month. It’s getting hardly any media attention but it’s the most immediate emergency confronting the Trump administration, which is reeling after its Obamacare fiasco.
Fair enough, but we still don’t get why PPLM would spend money on an ad that reaches an overwhelmingly male audience.
So we’ll give them a call and, as always, keep you posted.
March 27, 2017
It all started with Donald Trump’s Dark Knight, Steve Bannon, labeling the news media the opposition party.
Next thing you know, the Washington Post pasted this tagline under its banner.
Not surprisingly, the Post also rolled out DDiD merchandise, which was – not surprisingly – roundly mocked. Exhibit A: The Weekly Standard’s Trumpopleptic Tees piece.
Even WaPo’s arch-rival, New York Times editor Dean Baquet, took a shot at the Post’s darkness mongering.
“I love our competition with The Washington Post. I think it’s great. But I think their slogan — Marty Baron please forgive me for saying this — sounds like the next Batman movie.”
Regardless, Marty Baron’s old newspaper, the Boston Globe, has now joined the banner wavers.
While cruising the Globe’s website yesterday, the hardreading staff encountered these headers.
You get the idea.
Whether prospective subscribers get it is another question entirely.