Chipotle to Boston Herald: Eat Me (Ad-Free Edition)

September 22, 2016

From our Local Dailies DisADvantage desk

Yesterday’s Boston Globe featured this full-page ad from Chipotle, which is desperately seeking eaters after multiple food-borne illness outbreaks.





No such advertisement, however, appeared in yesterday’s spicy local tabloid (although it did run in the New York Times and the Wall Street Journal).

Memo to Chipotle’s marketing nudniks:

Boston Herald readers eat crappy food too.

Smarten up, eh?

Boston Globe ‘Reports’ on HUBweek (Sponsor: Globe)

September 20, 2016

From our Walt Whitman desk

The hardreading staff has long whacked around the Boston Herald for celebrating itself and singing itself in so-called news reports. Now it’s time to give the Boston Globe a dope slap.

For starters, here’s what headlined the Globe’s homepage at 12:45 this morning:




That’s the residue of this Michael Levenson piece at the top of yesterday’s Globe front page:

HUBweek aims for wider appeal


There will be a party in the South End with music, art installations, and an unusual tasting competition featuring six beers brewed with water from the Charles River that’s been purified (they promise) by a local company.

There will be intimate seven-person lunches in Kendall Square where anyone can ask a Broad Institute geneticist why science hasn’t cured cancer or delve into the dangers of artificial intelligence with a director of the Harvard Innovation Lab.

And just before the first presidential debate, a prominent philosopher will lead an even more high-minded debate at Faneuil Hall, asking: Is it fair to tax the rich to help the poor? And should rich countries have the right to restrict immigration?

Such are the events — both playful and provocative — that organizers are planning for the slightly revamped second year of HUBweek, a festival devoted to the arts, science, and technology that is aiming to become Boston’s answer to South by Southwest in Austin, Texas.


Reality check: Those four paragraphs feature roughly the same number of plugs as Joe Biden’s head.

It’s not until the sixth graf (on the jump page) that readers learn this:

[O]rganizers are . . .  grappling with how to ensure that the annual festival — which is sponsored by The Boston Globe, Harvard University, Massachusetts General Hospital, and the Massachusetts Institute of Technology — does not cater solely to the business and academic elite in downtown Boston, the Seaport, and Cambridge, where most of the events are held.


Maybe the Globe should grapple with how to ensure that promotional material is not presented as news. The hardreading staff would be happy to participate in that high-minded debate.

Meanwhile . . . Free the Michael Levenson One! 

Boston Herald (Pot)Head and Shoulders Above Globe

September 16, 2016

We tend to think of the Boston Herald as the town’s stern grandpa, holding everyone to the straight and narrow. While the Herald continues to be narrow, though, it’s not always straight. The tokey local tabloid features this full-page ad from Boston Smoke Shop in today’s edition.




The ad fails to mention where and when the Boston Freedom Rally will occur (Saturday and Sunday on the Boston Common), but that’s weed for you.

Meanwhile, not high but in high dudgeon is the Herald editorial page, which weighs in with this bit of pearl-clutching.

Pot limits in order

Secretary of Transportation Stephanie Pollack is right — Massachusetts needs a reliable test to determine whether a driver is impaired by marijuana. And if Question 4 passes, legalizing the recreational use of pot, the importance of developing such a test will be even more important.

“One of the concerns with marijuana is, it is clear at some point, you are impaired legally, but we don’t have a test like we do for alcohol,” Pollack said on Boston Herald Radio this week.

There is an interim step that Beacon Hill could take — and frankly already should have taken. They could make it illegal to drive while in possession of marijuana, as it is with an open container of alcohol.


And remember: It’s against the law to smoke anything on the Common. Not to get technical about it.

Crosstown at the Boston Globe, there’s no Boston Smoke Shop ad, but there is this pot headline on Page One: “Colorado serves edible marijuana with a side of controversy.” And brownies you can eat on the Common.

Boston Herald Pimps Out Arts Section to Advertiser

September 9, 2016

Well, this is something new from the pluggy local tabloid: Roughly 40% of the Edge section in today’s Boston Herald is “Presented by Lexus Broadway in Boston.”

Starting on page 23 . . .





All of page 24 . . .




All of page 30 . . .




Top half of page 32 . . .




All the editorial carries Herald bylines, which makes things pretty blurry. Then again, as our kissin’ cousins at Sneak Adtack noted earlier this week, “A study from FIPP and the Native Advertising Institute found that over two-thirds of magazine publishers employ their own editorial staffs to produce native ads.”

Maybe it’s time to do a study of newspaper publishers as well.

Remembering Sunny Joe White, Twenty Years After

September 7, 2016

The hardreading staff has no idea who paid for it, but this ad appears in today’s Boston Herald obituary pages.




Don’t recognize the name? Here’s how the Massachusetts Broadcasters Hall of Fame describes him:

Sunny Joe White was the original Program Director of legendary Boston radio station Kiss 108. The former Beautiful Music station in Medford known as WHIL-FM set the market on fire when it became a full-time disco station in 1979. Sunny was the connection to the stars. As disco died in the early 80’s, Sunny transformed Kiss 108 into a major Top 40 station which still holds national records for huge ratings. When the Kiss Concert started in the 80’s it was Sunny’s relationship with the promoters and record labels that enabled the Kiss Concert to become the preeminent radio station concert in America.


White died of heart failure in 1996. He was 42 years old.

The Facebook page listed in the ad describes itself as “a place for those who were reached by his voice and his spirit to share memories.” Such as this one:




Not sure who LadyD is, but nicely done.

P.S. Here she is. (Tip o’ the pixel to Guglielmo @bzref.)

Tell Boston Globe Editor: Free the Pinhead One!

August 30, 2016

Zippy Held Hostage: Day Two

Let’s start with this: For the past several years, the Boston Globe has featured only a handful of comic strips worth reading: Get Fuzzy by Darby Conley, Rhymes with Orange by Hilary Price (both of whom are Bay State artists), Bizarro by Dan Piraro, and, on a good day, Mother Goose & Grimm, Monty, and Doonesbury (Memory Lane edition).

Also – the best of the lot – Bill Griffith’s Zippy the Pinhead. Until yesterday, that is, when Globe readers learned that the paper had performed a Zipectomy and dumped the strip.

The hardreading staff, of course, protested vehemently, railing against the shortsighted decision by Globe bigwigs. We also sent an email to Bill Griffith, asking what happened. His reply:

Screen Shot 2016-08-30 at 10.53.15 AM

It’s an outrage, and we call on all Pinhead-heads to contact Globe editor Brian McGrory and register their disapproval.

Thank you for your support.

P.S. Here’s the latest Zippy, but, really, we can’t do this every day.

Screen Shot 2016-08-30 at 10.51.03 AM

Boston Globe Pinheads Drop Bill Griffith’s ‘Zippy’

August 29, 2016

Bad enough the Boston Globe dropped the Sunday edition of Zippy the Pinhead almost three years ago. Now apparently the daily version of the strip is gone as well.

From today’s not-so-funny pages:


Screen Shot 2016-08-29 at 1.29.31 PM


Just for scale, here’s Saturday’s:


Screen Shot 2016-08-29 at 1.30.29 PM


At least last time the Globeniks performed a Zipectomy, they had the decency to publish an editor’s note.




(Just for the record, WuMo no longer appears in the Globe’s increasingly lame Sunday Comics section.)

This time around, though, there’s not a word about the Globe’s dropping the strip altogether. That’s just wrong.

The hardreading staff is sending a note to Bill Griffith to ask what happened. Meanwhile, Boston Globe editor Brian (Hey – let’s reimagine the paper! We can use John Henry’s garage!) McGrory has now become a first-ballot entry into the Comic Strip Hall of Shame.

P.S. Here’s today’s Zippy that McGrory so shamefully withheld.

Screen Shot 2016-08-29 at 1.18.04 PM