Wait – Boston Globe Readers Don’t Smoke Weed?

January 3, 2022

As the hardreading staff was perusing the local dailies today, we came across this full-page Boston Herald ad for a new marijuana store just down the block from the Lyric Little Bandbox.

We especially liked the jaunty tone of its pitch to become text buddies with the cannabis retailer: “Get updates on exciting products, brands, events, and more sent directly to your phone. Or maybe we’ll just check in, see how you’re doing. Who knows? New relationships are exciting.”

According to this piece by Forbes senior contributor Javier Hasse, MedMen needs all the new relationships it can get.

Publicly traded cannabis company MedMen has had a turbulent year, having had to deal with management shakeups, the ousting of its co-founders and lawsuits. And, although the stock is still up about 16% year-to-date, it has fallen considerably from the $1.29 per share value it reached in February – it’s now under $0.20.

Under the circumstances, we figured there would be a similar Grand Opening ad in the Boston Globe. But . . . nothing. Which is strange given that the stately local broadsheet actually has a Bong Bureau, ably manned by cannabis reporter Dan Adams, who also writes the This Week in Weed newsletter.

Memo to MedMen: Don’t bogart that ad, my friend – pass it over to the Globe.