Gatorade to Boston Herald: No Gatorad for You

Once again, the thirsty local tabloid can’t get no love from the full-page-ad set.

Exhibit Umpteen: This Gatorade ad on page D12 of today’s Boston Globe.

 

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Drive the Herald nuts graf:

 

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So Gatorade has the back of serious athletes – and the Globe – but not the Herald.

Ouch.

Two-Daily Town Mortal Lock™

If the Patriots win tonight’s Super Bowl, tomorrow’s Globe will be awash in full-page congratulatory ads.

Tomorrow’s Herald will not.

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