Ads ‘n’ Ends From the Boston Dailies (Happy Couples Edition)

June 8, 2015

The hardreading staff has long been dedicated to bringing all you splendid readers what’s most distinctive in the local dailies, and today we have a twofer in the ad department.

Start with the Boston Globe, which featured this sixth-page ad on paste A5 (it also ran in yesterday’s Metro section).

 

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We count eight names overall between the two in the happy couple. That’s a lotta class, eh?

But why run the ad in the Globe? The lede supplies a lead:

 

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Plug Renata von Tscharner into the Googletron and you get this: Renata von Tscharner, founder andp resident, Charles River Conservancy. Mystery solved.

Crosstown at the Boston Herald, though, the mystery lingers in this ad, which has run several times in the past month, including today.

 

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We count zero eyes between the two in the happy couple. Plug The Chic Sheet into the Googletron and you come across this Herald promo, which seems to have appeared only online.

The Chic Sheet launching June 9

The Chic Sheet is the Herald’s new annual celebration of style and spirit.

Launching on June 9, the feature will give readers an inside look at Boston’s most giving, gracious and stylish individuals who have mastered the art of being chic.

 

The selfie local tabloid also includes this informative video.

 

 

Raise your hand if you can’t wait for tomorrow.

Same here.


Boston Globe’s New Drop-Ed Pages Are . . . New

May 5, 2015

As the masthead warned us, the Boston Globe has freshened up its editorial/opinion pages for whatever reason (maybe a focus group?).

From yesterday’s edition of the stately local broadsheet:

 

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Modern! Easy! Excellent!

Today’s edition of the Globe features the great unveiling. Left-hand page:

 

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Right-hand page:

 

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So, for example, Decoder, the explainer with a point of view, quite logically starts out with the umpteenth example of Boston as the Can’t Do city.

skate_park

Under the Bridge

IT WAS BORN of the Big Dig, so perhaps it’s no surprise that it has taken so long for the Lynch Family Skatepark to break ground. The Charles River Conservancy first announced the project in 2004, with seed money from skateboarder Tony Hawk and a sense that Boston’s skateboard underground, maligned and sometimes misunderstood, deserved a concrete paradise of its own.

 

A mere ten years later, Joanna Weiss helpfully points out, construction finally started late last month.

And etc. You can check it all out here.

One thing that struck the hardreading staff: Only one editorial instead of the two or three in the old, unfreshened format. That, of course, might change. We’ll see.

But this also strikes us: The hardy few readers who actually do venture onto the opinion pages of the Globe are almost assuredly more interested in the content than the packaging. We’ll see about that as well.