Boston Globe Has Crushing Ad-vantage Over Herald

January 18, 2015

As one of the up to 17 home subscribers to the Boston Herald, the hardreading staff naturally worries for the health of the feisty local tabloid. Especially since the paper’s Sunday circulation lags significantly behind the weekday circ, a reversal of the normal pattern for daily newspapers. Of course, the Herald is nothing if not abnormal.

Today’s edition of the Herald gives cause for even more alarm. The news section has only one full-page ad and the equivalent of maybe four more pages in bits and pieces. The Sports section  has even fewer. Talk about ad-nemic.

Crosstown at the Boston Globe, meanwhile, these large display ads appeared in the A section alone.

Two for Macy’s:

 

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One for Bloomie’s:

 

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And one for some anti-abortion outfit called Project Rachel:

 

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Oh, yes – plus about another dozen ads that total up to around six more paid pages.

And that’s not an especially good Sunday for the stately local broadsheet.

We know Bloomingdale’s is a stretch but, Hey! Macy’s! Show the thirsty local tabloid a little love, eh?


Round 2: Globe Still Has Ad-vantage in Menino Tribute Ads

November 3, 2014

The memorial ads for the Tom Menino keep rolling into the local dailies. And today the Boston Herald gets back in the pool with a pair of full-page ads.

Page 9:

 

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Page 19:

 

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Crosstown, the Boston Globe has both of those, plus this one (full page A5):

 

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And this one (quarter-page A9):

 

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The Herald will never catch up to the Globe in this category, but at least today the thirsty local tabloid didn’t get shut out. That’s something, anyway.


Marathon Memorial ADvantage to Boston Globe

April 15, 2014

First off, can any of you remember a day when both local dailies had wraparound front pages? (Can’t find the Globe wrapper, but this interactive feature comes close.)

 

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Us neither.

But Marathon memorial ads mostly migrated to the Globe.

 

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And this one, which we totally don’t like.

 

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The only memorial ad that ran in the Herald (outside of a Macy’s ad that ran in both dailies) was this:

 

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We plugged Peter Emerson O’Neil into the Googletron but nothing came up. Maybe he will now.

P.S. This house ad for the Globe’s Pulitzer probably belongs here too.

 

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