As one of the up to 17 home subscribers to the Boston Herald, the hardreading staff naturally worries for the health of the feisty local tabloid. Especially since the paper’s Sunday circulation lags significantly behind the weekday circ, a reversal of the normal pattern for daily newspapers. Of course, the Herald is nothing if not abnormal.
Today’s edition of the Herald gives cause for even more alarm. The news section has only one full-page ad and the equivalent of maybe four more pages in bits and pieces. The Sports section has even fewer. Talk about ad-nemic.
Crosstown at the Boston Globe, meanwhile, these large display ads appeared in the A section alone.
Two for Macy’s:
One for Bloomie’s:
And one for some anti-abortion outfit called Project Rachel:
Oh, yes – plus about another dozen ads that total up to around six more paid pages.
And that’s not an especially good Sunday for the stately local broadsheet.
We know Bloomingdale’s is a stretch but, Hey! Macy’s! Show the thirsty local tabloid a little love, eh?