No Drag: It’s Stoned Driving Day in the Boston Rags!

August 9, 2018

It will come as no surprise to alert readers of the local dailies that the two could attend the same event – yesterday’s Drive Sober or Get Pulled Over – and emerge with radically different angles on the drugged driving initiative. For the Boston Globe, the story is prevention; for the Boston Herald, it’s enforcement. Who woulda thunk?

Start with the State Street Sobriety Squad, for whom Dan Adams filed this report.

Mass. rolls out new ad warning of danger of driving stoned

 

With the debut of recreational marijuana sales imminent, Massachusetts safety officials on Wednesday unveiled a new television ad warning consumers against driving under the drug’s influence.

The 30-second spot, dubbed “The Roads You Take,” is meant to discourage driving while stoned, drunk, or impaired by other drugs.

It features a diverse group of people walking toward the camera and solemnly intoning fragmentary phrases: “There are roads — the ones you take, the ones you don’t. There are laws. There are rules. And there’s you — you driving; you drunk driving; you driving high; you stoned and driving; you spinning, crashing; you arrested; you killing,” before concluding, “there are roads, and then there are just dead ends.”

 

Here’s the TV spot in the $280,000 ad buy.

 

 

Meanwhile, crosstown on Fargo Street Mary Markos filed this (police) report.

STATIES SWAB VS. STONERS

Authorities seek Breathalyzer equivalent for pot

State police — expecting a surge in drugged driving now that pot is legal, and looking for a way to prove a driver is high — are finalizing a test of swabs they administered on about 170 people at roadside sobriety checks and a drug treatment center.

The Massachusetts State Police assessment is part of a nationwide effort by police to deal with the lack of chemical tests for drug intoxication comparable to Breathalyzers that are used to measure drunkenness. Legal experts say any chemical test is likely to face challenges in court.

 

They’re both good, informative pieces that reflect the beauty of a two-paper town: The safely local broadsheet vs. the tokey local tabloid.

Read ’em and beep.

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‘Chill’ Out! Boston Globe Section Iced by Advertisers

November 7, 2016

As we approach ski season, the Boston Globe revived its Chill section yesterday (totally useless Globe search engine link here), which was created specifically to attract winter sports advertisers, but apparently does not.

Ironic Page One headline:

 

 

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Now call the (pay)roll:

There are two quarter-page ads (one for Summit Ski Shop, one for Mount Washington Resort at Bretton Woods) and one full-page ad (for Country Ski & Sport) in the 12-page section, but all the other ads are for the Boston.com Ski & Snowboard Expo, including this two-page center spread.

 

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In other words, Chill is just a big house ad for one of the Globe’s extracurricular activities.

The whole thing reminds us of the Chad Mitchell Trio’s classic “Super Skier.”

 

 

And two one-legged skiers went from there . . . 

Sounds like the Globe moving to State Street, yeah?


Round 2: Globe Still Has Ad-vantage in Menino Tribute Ads

November 3, 2014

The memorial ads for the Tom Menino keep rolling into the local dailies. And today the Boston Herald gets back in the pool with a pair of full-page ads.

Page 9:

 

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Page 19:

 

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Crosstown, the Boston Globe has both of those, plus this one (full page A5):

 

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And this one (quarter-page A9):

 

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The Herald will never catch up to the Globe in this category, but at least today the thirsty local tabloid didn’t get shut out. That’s something, anyway.