As we approach ski season, the Boston Globe revived its Chill section yesterday (totally useless Globe search engine link here), which was created specifically to attract winter sports advertisers, but apparently does not.
Ironic Page One headline:
Now call the (pay)roll:
There are two quarter-page ads (one for Summit Ski Shop, one for Mount Washington Resort at Bretton Woods) and one full-page ad (for Country Ski & Sport) in the 12-page section, but all the other ads are for the Boston.com Ski & Snowboard Expo, including this two-page center spread.
In other words, Chill is just a big house ad for one of the Globe’s extracurricular activities.
The whole thing reminds us of the Chad Mitchell Trio’s classic “Super Skier.”
And two one-legged skiers went from there . . .
Sounds like the Globe moving to State Street, yeah?
