November 7, 2016
As we approach ski season, the Boston Globe revived its Chill section yesterday (totally useless Globe search engine link here), which was created specifically to attract winter sports advertisers, but apparently does not.
Ironic Page One headline:
Now call the (pay)roll:
There are two quarter-page ads (one for Summit Ski Shop, one for Mount Washington Resort at Bretton Woods) and one full-page ad (for Country Ski & Sport) in the 12-page section, but all the other ads are for the Boston.com Ski & Snowboard Expo, including this two-page center spread.
In other words, Chill is just a big house ad for one of the Globe’s extracurricular activities.
The whole thing reminds us of the Chad Mitchell Trio’s classic “Super Skier.”
And two one-legged skiers went from there . . .
Sounds like the Globe moving to State Street, yeah?
November 17, 2014
Granted, the hardreading staff is well into the early (there’s that characteristic optimism!) stages of its dotage, but we don’t recall ever seeing this particular section in the Boston Sunday Globe.
Regardless, the Next section is a gold(en-years)mine of advertising. Representative (facing pages) sample:
That comes on the heels of last week’s new sections Chill and Longwood: A City Within the City.
Do we see a pattern emerging here?
November 10, 2014
As the hardreading staff plowed through yesterday’s Boston Sunday Globe, we were struck by all the special sections it featured: Chill, Longwood: A City Within the City, and 11 Ideas from Boston 2014.
That last stood out because of what was printed at the top of each page:
Close-up for the bifocal set:
There were ads sprinkled throughout the “Special Supplement,” such as this one:
But we think the whole section is an ad – at least that’s the implication. Here’s another clue from an inside page:
The other two sections – Chill and Longwood: A City Within the City – are run-of-the-mill news sections designed to be ad magnets in particular categories.
This section was an absolute ad bonanza. Representative samples:
Our prediction: Look for lots more of this in the future, especially the “Special Supplements.” Maybe next time the Globe bean counters could be a little more transparent about what they’re serving to their readers.