May 7, 2013
When we last chronicled the Marathon-bombings-related advertising in the local dailies, the Boston Globe was the clear favorite, two ads to none over the Boston Herald.
Especially notable was this ad from the Newbury Street League and the Buck – sorry, Back Bay Association.
Notable because it seemed a serious snubbing of the feisty local tabloid by the tony local retail set.
Today, however, the Herald stands tall in the ad department, a page-and-a-half strong:
And, interestingly, there’s this feature in today’s Herald as well:
Coincidence? We think not.
April 21, 2013
Since the Marathon bombings last Monday, there’s been an outpouring of support and sympathy for Boston in the ad pages of the local dailies.
Except not so much in the Boston Herald.
And not at all in today’s edition of the feisty local tabloid.
The Boston Globe, on the other hand, is fat with tributes to the Olde Towne and its people.
The stately local broadsheet even ran its own full-page ad:
Maybe the Herald got shut out today because it’s one of the few daily newspapers whose circulation is lower on Sunday than on weekdays.
Or maybe just because it’s the Herald.
Regardless, judge for yourself how much these ads are a tribute to Boston versus how much they’re a trumpet for the sponsors.
Photo finish, we’d say.