Herald Retakes Memorial Ad-vantage from Globe

May 7, 2013

When we last chronicled the Marathon-bombings-related advertising in the local dailies, the Boston Globe was the clear favorite, two ads to none over the Boston Herald.

Especially notable was this ad from the Newbury Street League and the Buck – sorry, Back Bay Association.

 

Picture 2

 

Notable because it seemed a serious snubbing of the feisty local tabloid by the tony local retail set.

Today, however, the Herald stands tall in the ad department, a page-and-a-half strong:

 

Picture 6

 

Picture 3

 

And, interestingly, there’s this feature in today’s Herald as well:

 

Picture 2

 

Coincidence? We think not.


Globe Still Has Memorial Ad-vantage Over Herald (‘Buck’ Bay Association Edition)

May 6, 2013

The post-Boston Marathon bombings ads continue to gravitate toward our stately local broadsheet.

For starters, the Boston Sunday Globe featured this half-page ad:

 

Picture 1

 

Topping that was this full-page ad in the same edition:

 

Picture 2

 

Notice the sponsors: The Buck – sorry, Back Bay Association and the Newbury Street League.

Funny, but neither ad ran in Sunday’s Boston Herald.

The feisty local tabloid might want to look here for the reason.