Globe Has Memorial Ad-vantage Over Herald

First off, both Boston dailies have acquitted themselves admirably in their coverage of the Marathon bombing, each playing to its particular strengths. And today both the  Globe and the Herald feature full-page ads from sympathizers and well-wishers in the wake of Monday’s horrific events.

Aer Lingus, for example, ran this ad in both papers.

 

Picture 8

 

Ditto for this ad from the United Methodist Church:

 

Picture 6

 

But this ad ran only in the Globe:

 

Picture 4

 

That reminds us of the story (perhaps apocryphal) back in the ’80s about the publisher of the New York Post approaching Bloomingdale’s president Marvin Traub and asking him why the retailer didn’t advertise in his paper.

“Because,” Traub said, “your readers are my shoplifters.”

Youch.

 

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3 Responses to Globe Has Memorial Ad-vantage Over Herald

  1. […] Read the rest at It’s Good to Live in a Two-Daily Town. […]

  2. […] In addition, the Globe featured two ads that did not appear in the Herald. First was Lord & Taylor, which is no big surprise (see Bloomingdale’s/New York Post story here). […]

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