Herald Retakes Memorial Ad-vantage from Globe

May 7, 2013

When we last chronicled the Marathon-bombings-related advertising in the local dailies, the Boston Globe was the clear favorite, two ads to none over the Boston Herald.

Especially notable was this ad from the Newbury Street League and the Buck Рsorry, Back Bay Association.

 

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Notable because it seemed a serious snubbing of the feisty local tabloid by the tony local retail set.

Today, however, the Herald stands tall in the ad department, a page-and-a-half strong:

 

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And, interestingly, there’s this feature in today’s Herald as well:

 

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Coincidence? We think not.