Text-book Case of Boston Herald’s Appeal

February 25, 2014

Remember those two knuckleheads who had the bright idea of scamming the One Fund Boston out of $2.2 million by claiming an aunt had been maimed in the Marathon bombings?

Last we heard from them, Branden Mattier had filed suit against the State Police and FedEx in December for “[violating] his constitutional rights when he was arrested in July after allegedly signing for a bogus $2.2 million check from One Fund Boston.”

Well, they’re back.

And knuckleheaded as ever, which Laurel Sweet’s Boston Herald report confirms.

‘Real Tears of Joy, Dawg’

Texts show alleged scammers rejoicing over cash

A South End rapper texted his brother he was moved to “real tears of joy, dawg,” upon learning The One Fund Boston had approved them for a $2.2 070213onefundmillion payday based on their bogus claim that a long-dead aunt had lost both her legs to last year’s deadly Boston Marathon bombings, according to grand jury testimony their lawyers have filed in the case.

Branden “The Real SouljaBoy” Mattier, 23, told Domunique Grice, 28, the pair would be moving to “a place where only royalty lives” courtesy of their newfound wealth and the black Mercedes-Benzes they’d soon be driving.

 

Those are just a few of the roughly “40,000 texts between them police said they recovered from Mattier’s iPhone, according to voluminous documents filed Friday in Suffolk Superior Court.”

Here are a few more:

 

Screen Shot 2014-02-25 at 10.49.13 AM

 

According to Sweet, “[t]he brothers were due to face a jury next month on charges of conspiracy, identity fraud and attempting to commit a crime, but the trial has been postponed indefinitely.”

But SouljaBoy will be in court on Thursday hoping to suppress recorded statements he made to police last July.

Maybe the Boston Globe will cover that. Because right now this one is all the Herald’s.

 


Herald Retakes Memorial Ad-vantage from Globe

May 7, 2013

When we last chronicled the Marathon-bombings-related advertising in the local dailies, the Boston Globe was the clear favorite, two ads to none over the Boston Herald.

Especially notable was this ad from the Newbury Street League and the Buck – sorry, Back Bay Association.

 

Picture 2

 

Notable because it seemed a serious snubbing of the feisty local tabloid by the tony local retail set.

Today, however, the Herald stands tall in the ad department, a page-and-a-half strong:

 

Picture 6

 

Picture 3

 

And, interestingly, there’s this feature in today’s Herald as well:

 

Picture 2

 

Coincidence? We think not.


Marathon Bombing Memorial Advertisers Get More and More Obscure

April 29, 2013

In the two weeks since the tragic Boston Marathon bombings, we’ve seen a goodly number of tribute ads from the likes of Verizon, Bloomingdale’s, even the City of New York Patrolmen’s Benevolent Association. But today’s installments come from, well, out of nowhere.

In the Boston Globe:

 

Picture 1

 

In the Boston Herald:

 

Picture 2

 

Yeah, that’s what we said. Who are these people?

Turns out Flying Cross is “[t]he leading authority in uniform systems with over 170 years’ experience outfitting the best—and toughest—customers. Serving with Distinction since 1842.”

Okaaaay.

And The Produce Connection “[services] over 200 different food service venues throughout New England, many of them for over 20 years now. Many of our customers have become our close friends as we’ve successfully worked to meet their needs every day with the same commitment.”

Okaaaay.

We gotta ask: Are the Marathon bombings turning into just another marketing opportunity? (10% of our next two columns donated to The One Fund Boston!!)

It’s sure starting to feel that way.