In the two weeks since the tragic Boston Marathon bombings, we’ve seen a goodly number of tribute ads from the likes of Verizon, Bloomingdale’s, even the City of New York Patrolmen’s Benevolent Association. But today’s installments come from, well, out of nowhere.
In the Boston Globe:
In the Boston Herald:
Yeah, that’s what we said. Who are these people?
Turns out Flying Cross is “[t]he leading authority in uniform systems with over 170 years’ experience outfitting the best—and toughest—customers. Serving with Distinction since 1842.”
And The Produce Connection “[services] over 200 different food service venues throughout New England, many of them for over 20 years now. Many of our customers have become our close friends as we’ve successfully worked to meet their needs every day with the same commitment.”
We gotta ask: Are the Marathon bombings turning into just another marketing opportunity? (10% of our next two columns donated to The One Fund Boston!!)
It’s sure starting to feel that way.
The Produce connection has direct relationships with the restaurants on Boylston that were affected. Flying Cross provides uniform services to first responders. Seems to make sense to me, certainly these two companies have personal stakes in the lives of those involved in the bombings.
Sounds perfectly reasonable, Bill. Wish they’d said that.
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