Globe Still Has Memorial Ad-vantage Over Herald (‘Buck’ Bay Association Edition)

May 6, 2013

The post-Boston Marathon bombings ads continue to gravitate toward our stately local broadsheet.

For starters, the Boston Sunday Globe featured this half-page ad:

 

Picture 1

 

Topping that was this full-page ad in the same edition:

 

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Notice the sponsors: The Buck – sorry, Back Bay Association and the Newbury Street League.

Funny, but neither ad ran in Sunday’s Boston Herald.

The feisty local tabloid might want to look here for the reason.


Globe Has Memorial Ad-vantage Over Herald

April 17, 2013

First off, both Boston dailies have acquitted themselves admirably in their coverage of the Marathon bombing, each playing to its particular strengths. And today both the  Globe and the Herald feature full-page ads from sympathizers and well-wishers in the wake of Monday’s horrific events.

Aer Lingus, for example, ran this ad in both papers.

 

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Ditto for this ad from the United Methodist Church:

 

Picture 6

 

But this ad ran only in the Globe:

 

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That reminds us of the story (perhaps apocryphal) back in the ’80s about the publisher of the New York Post approaching Bloomingdale’s president Marvin Traub and asking him why the retailer didn’t advertise in his paper.

“Because,” Traub said, “your readers are my shoplifters.”

Youch.