Today’s Boston Marathon Adstravaganza!

April 21, 2014

Not surprisingly, special Boston Marathon ads are, yes, running in the local dailies today.

Both the Boston Globe and Boston Herald feature this Aer Lingus ad.

 

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And this Guinness ad.

 

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And this one from Blue Cross/Blue Shield of Massachusetts.

 

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But only the Globe features this finny one from the New England Aquarium.

 

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And only the Herald has this not-so-finny one from Brooks.

 

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De gustibus and etc., yeah?

Safe day to all.

 

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Globe Has Memorial Ad-vantage Over Herald

April 17, 2013

First off, both Boston dailies have acquitted themselves admirably in their coverage of the Marathon bombing, each playing to its particular strengths. And today both the  Globe and the Herald feature full-page ads from sympathizers and well-wishers in the wake of Monday’s horrific events.

Aer Lingus, for example, ran this ad in both papers.

 

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Ditto for this ad from the United Methodist Church:

 

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But this ad ran only in the Globe:

 

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That reminds us of the story (perhaps apocryphal) back in the ’80s about the publisher of the New York Post approaching Bloomingdale’s president Marvin Traub and asking him why the retailer didn’t advertise in his paper.

“Because,” Traub said, “your readers are my shoplifters.”

Youch.