April 21, 2014
Not surprisingly, special Boston Marathon ads are, yes, running in the local dailies today.
Both the Boston Globe and Boston Herald feature this Aer Lingus ad.
And this Guinness ad.
And this one from Blue Cross/Blue Shield of Massachusetts.
But only the Globe features this finny one from the New England Aquarium.
And only the Herald has this not-so-finny one from Brooks.
De gustibus and etc., yeah?
Safe day to all.
January 30, 2014
From our Late to the Drinking Party desk
The local dailies were on rare equal footing in the ad department yesterday, as both ran the same full-page Guinness advertisement.
Boston Globe, page 9:
Boston Herald, page 3:
There’s also a companion TV spot that’s a total knockout.
Except it will no longer appear on TV because “U.S. Olympic Committee rules generally ban marketers who are not official sponsors from featuring Olympic competitors . . . This year’s ad blackout runs from Jan. 30 to Feb. 26,” according to The Drum.
The Five-Ring Circus.