Ad-vantage Boston Globe in Tom Menino Tribute Ads

November 3, 2014

As the hardreading staff predicted the other day, the passing of Tom Menino has triggered a tornado of tribute ads honoring Mistah Mayah.

And it touched down in yesterday’s Boston Sunday Globe.

From front to back of the Globe’s A section.

Page One:

 

Screen Shot 2014-11-03 at 12.15.16 AM

 

Page Two:

 

Screen Shot 2014-11-03 at 12.16.04 AM

 

Page Five:

 

Screen Shot 2014-11-03 at 12.18.10 AM

 

Page Seven:

 

Screen Shot 2014-11-03 at 12.18.34 AM

 

Page Nine:

 

Screen Shot 2014-11-03 at 12.19.22 AM

 

Page 11:

 

Screen Shot 2014-11-03 at 12.27.13 AM

 

Page 13:

 

Screen Shot 2014-11-03 at 12.27.33 AM

 

Crosstown, the total number of Menino tribute ads in Sunday’s Boston Herald: Zero.

Big surprise, eh?

P.S. Amid all the Big J journalistic encomiums, here’s Tom Menino’s obit in the Globe’s real-people Death Notices.

 

Screen Shot 2014-11-03 at 12.29.06 AM

 

That also didn’t run in the Herald.


Globe Has Memorial Ad-vantage Over Herald (III)

April 21, 2013

Since the Marathon bombings last Monday, there’s been an outpouring of support and sympathy for Boston in the ad pages of the local dailies.

Except not so much in the Boston Herald.

And not at all in today’s edition of the feisty local tabloid.

The Boston Globe, on the other hand, is fat with tributes to the Olde Towne and its people.

To wit:

Picture 1

 

Picture 2

 

Picture 4

 

Picture 3

 

Picture 6

 

Whew!

The stately local broadsheet even ran its own full-page ad:

Picture 5

Maybe the Herald got shut out today because it’s one of the few daily newspapers whose circulation is lower on Sunday than on weekdays.

Or maybe just because it’s the Herald.

Regardless, judge for yourself how much these ads are a tribute to Boston versus how much they’re a trumpet for the sponsors.

Photo finish, we’d say.