Ad-vantage Boston Globe in Tom Menino Tribute Ads

November 3, 2014

As the hardreading staff predicted the other day, the passing of Tom Menino has triggered a tornado of tribute ads honoring Mistah Mayah.

And it touched down in yesterday’s Boston Sunday Globe.

From front to back of the Globe’s A section.

Page One:


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Page Two:


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Page Five:


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Page Seven:


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Page Nine:


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Page 11:


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Page 13:


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Crosstown, the total number of Menino tribute ads in Sunday’s Boston Herald: Zero.

Big surprise, eh?

P.S. Amid all the Big J journalistic encomiums, here’s Tom Menino’s obit in the Globe’s real-people Death Notices.


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That also didn’t run in the Herald.

Who Is Nick Varano?

November 1, 2014

In the wake of Boston-Mayor-for-Life Tom Menino’s death, there will be . . . ads.

Lots of them.

(Check today’s editions of the local dailies for further details. The hardreading staff certainly will.)

First out of the blocks, though, is one Nick Varano, who ran this full-page ad in yesterday’s Boston Herald.


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And this half-page ad in the Boston Globe.


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So who, exactly, is Nick Varano? Plug him into the Googletron and you get this.

Okay then.

UPDATE: Actually, no tribute ads in today’s locals. Check again tomorrow, yeah?