Stop & Shop to Boston Herald: Eat Your Heart Out

April 14, 2019

Now that the Teamsters have gone out in sympathy with the nearly 31,000 Stop & Shop workers who went on strike three days ago, management is apparently looking for some sympathy of its own. Thus, this full-page ad in today’s Boston Globe.

 

Here’s their website if you want more of management’s side. One thing they do not address is why they didn’t run the ad in the Boston Herald.

Afraid the readership is too union-friendly and an ad addressed to them would be a waste of money? Or just oblivious to the thirsty local tabloid, like so many others in this town.

Whatever, let’s hope those readers stop shopping at Stop & Shop. For good.

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Verizon Workers at a DisADvantage in Union Dustup

April 15, 2016

As the hardreading staff has previously noted, telecom giant Verizon has been wallpapering the Boston Globe (but not the Boston Herald) with this full-page ad questioning why union workers are striking over cuts in healthcare and pension benefits.

 

Screen Shot 2016-04-15 at 1.06.47 AM

 

Yesterday, Verizon doubled down with two ads in the $tately local broadsheet: The one above, and this one.

 

Screen Shot 2016-04-15 at 1.06.18 AM

 

And the response from the striking Communications Workers of America/International Brotherhood of Electrical Workers?

Nada.

Same today: Verizon two ads, workers none.

Dumb.


Verizon Hangs Up on Boston Herald Readers

April 13, 2016

Telecommunications giant Verizon is engaged in another tug-of-war with its unionized workers, about 40,000 of whom walked off the job today.

From Reuters:

The strike was called by the Communications Workers of America (CWA) and the International Brotherhood of Electrical Workers that jointly represent employees with such jobs as customer services representatives and network technicians in Verizon Communications Inc’s (VZ.N) traditional wireline phone operations . . .Screen Shot 2016-04-13 at 2.18.16 PM

Verizon and the unions have been talking since last June over the company’s plans to cut healthcare and pension-related benefits over a three-year period.

The workers have been without a contract since its agreement expired in August. Issues include healthcare, offshoring call center jobs, temporary job relocations and pensions.

 

Verizon, of course, knew this was coming, so for the past two days the company has run this full-page ad in the Boston Globe.

 

Screen Shot 2016-04-13 at 1.55.02 PM

 

But the telecom has yet to run any ads in the Boston Herald, perhaps thinking the audience there would be insufficiently sympathetic to the Verizon pitch.

A strike of about 45,000 Verizon workers lasted two weeks in 2011. See here for the ad battle back then, in which virtually all the Verizon numbers were disputed.

On the other side, the unions were pretty aggressive in their advertising five years ago, even playing the 9/11 card.

Let’s see what’s up their sleeve this time around.