Verizon Hangs Up on Boston Herald Readers

Telecommunications giant Verizon is engaged in another tug-of-war with its unionized workers, about 40,000 of whom walked off the job today.

From Reuters:

The strike was called by the Communications Workers of America (CWA) and the International Brotherhood of Electrical Workers that jointly represent employees with such jobs as customer services representatives and network technicians in Verizon Communications Inc’s (VZ.N) traditional wireline phone operations . . .Screen Shot 2016-04-13 at 2.18.16 PM

Verizon and the unions have been talking since last June over the company’s plans to cut healthcare and pension-related benefits over a three-year period.

The workers have been without a contract since its agreement expired in August. Issues include healthcare, offshoring call center jobs, temporary job relocations and pensions.

 

Verizon, of course, knew this was coming, so for the past two days the company has run this full-page ad in the Boston Globe.

 

Screen Shot 2016-04-13 at 1.55.02 PM

 

But the telecom has yet to run any ads in the Boston Herald, perhaps thinking the audience there would be insufficiently sympathetic to the Verizon pitch.

A strike of about 45,000 Verizon workers lasted two weeks in 2011. See here for the ad battle back then, in which virtually all the Verizon numbers were disputed.

On the other side, the unions were pretty aggressive in their advertising five years ago, even playing the 9/11 card.

Let’s see what’s up their sleeve this time around.

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