April 15, 2016
As the hardreading staff has previously noted, telecom giant Verizon has been wallpapering the Boston Globe (but not the Boston Herald) with this full-page ad questioning why union workers are striking over cuts in healthcare and pension benefits.
Yesterday, Verizon doubled down with two ads in the $tately local broadsheet: The one above, and this one.
And the response from the striking Communications Workers of America/International Brotherhood of Electrical Workers?
Same today: Verizon two ads, workers none.
April 13, 2016
Telecommunications giant Verizon is engaged in another tug-of-war with its unionized workers, about 40,000 of whom walked off the job today.
The strike was called by the Communications Workers of America (CWA) and the International Brotherhood of Electrical Workers that jointly represent employees with such jobs as customer services representatives and network technicians in Verizon Communications Inc’s (VZ.N) traditional wireline phone operations . . .
Verizon and the unions have been talking since last June over the company’s plans to cut healthcare and pension-related benefits over a three-year period.
The workers have been without a contract since its agreement expired in August. Issues include healthcare, offshoring call center jobs, temporary job relocations and pensions.
Verizon, of course, knew this was coming, so for the past two days the company has run this full-page ad in the Boston Globe.
But the telecom has yet to run any ads in the Boston Herald, perhaps thinking the audience there would be insufficiently sympathetic to the Verizon pitch.
A strike of about 45,000 Verizon workers lasted two weeks in 2011. See here for the ad battle back then, in which virtually all the Verizon numbers were disputed.
On the other side, the unions were pretty aggressive in their advertising five years ago, even playing the 9/11 card.
Let’s see what’s up their sleeve this time around.