Herald “Undercover” Cab Report Is Underwhelming

For two days now the Boston Herald has featured a series called No Fare, which examines the Boston cab industry and holds a bakeoff between the Uber mobile-app car service and traditional taxis. (Sounds like the little brother of last year’s Boston Globe taxidermy of the industry? Let’s not get technical with the filchy local tabloid, eh?)

But the hardreading staff would take issue with today’s front page.

 

Screen Shot 2014-07-10 at 11.20.55 AM

 

Yeah, that WE GO UNDERCOVER is a bit of an overstatement: The taxis vs. Uber ratings involved Herald reporter Erin Smith’s taking “more than a dozen test trips . . . between Logan International Airport and Kenmore Square, as well as other destinations, over the past week.”

And here’s the result:

 

Screen Shot 2014-07-10 at 11.24.41 AM

 

Don’t get us wrong – that’s good work, and Smith is hardly responsible for the hyperventilating headlines the Herald editors hatch.

But undercover? C’mon. The Globe had a reporter actually drive a cab in its expose, and better yet, he got into an accident like a real cabdriver.

That’s the Boston way.

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