National Grid Gives Globe the Ad, Herald the Air

November 13, 2018

From our ever-expanding Local Dailies DisAdvantage desk

The four-month National Grid lockout of over 1,200 union gas workers has not only cost the state 1)¬†millions in lost tax revenue and 2) more than $13 million in unemployment benefits according to this WCVB report, it’s also cost the company tens of thousands of dollars for this full-page ad in today’s Boston Globe.



(Gas Workers Must Be Nuts graf goes here)

Something the ad failed to note: There’s movement at the State House to “force National Grid to restore health benefits to all locked out workers until contract talks are resolved,” according to WCVB’s report. That could ratchet up the cost of the lockout for the gas company.

Something National Grid failed to note: There are two dailies in this town. Boston Herald readers also have a nickel in this quarter. Time to give the thirsty local tabloid some love, eh?

NHL = No Herald League

January 17, 2013

From our Whiskey Tango Foxtrot desk

The recently ended NHL lockout was like the Iran-Iraq war – you wished somehow both sides could lose. And in a way they both did, so that’s a good thing.

Now comes the task of winning back NHL fans, who by and large are far too tolerant. Regardless, the NHL poobahs ran this ad in today’s Boston Globe.




The odd thing is, the ad did not run in today’s Boston Herald. Does that make any sense at all? The hardreading staff could be wrong here, but isn’t the Herald readership a more natural audience for this hockey rehab effort?

Even more headscratching, this ad did run in the feisty local tabloid today:


Picture 3


What the-?? NHL, no – Clive Owen, yes?

Makes about as much sense as the lockout did.