NHL = No Herald League

January 17, 2013

From our Whiskey Tango Foxtrot desk

The recently ended NHL lockout was like the Iran-Iraq war – you wished somehow both sides could lose. And in a way they both did, so that’s a good thing.

Now comes the task of winning back NHL fans, who by and large are far too tolerant. Regardless, the NHL poobahs ran this ad in today’s Boston Globe.




The odd thing is, the ad did not run in today’s Boston Herald. Does that make any sense at all? The hardreading staff could be wrong here, but isn’t the Herald readership a more natural audience for this hockey rehab effort?

Even more headscratching, this ad did run in the feisty local tabloid today:


Picture 3


What the-?? NHL, no – Clive Owen, yes?

Makes about as much sense as the lockout did.