Boston Herald Still the Thirsty Local Tabloid for Ads

May 4, 2016

From our Local Dailies DisADvantage desk

The Boston Herald has long been the venue of last resort for full-page ads of the advocacy/corporate image/memorial sort.

As it was yesterday, when the Herald was bypassed by two ads that ran in the Boston Globe.

First, this Boston suck-up ad from GE (which in this town stands for Got Everything.)

 

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Then, this Boston Ad Club full-page backpat honoring diversity in a town that has long hampered diversity.

 

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(To be fair graf goes here)

To be fair, yesterday’s Herald did feature this full-page bank ad.

 

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As well as this half-page Massachusetts tax amnesty ad.

 

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Neither of which ran in yesterday’s Globe.

Still, there’s no question that the Herald is an afterthought in the eyes of local advertisers.

Which makes it all the more interesting that the feisty local tabloid seems to enjoy better fiscal fitness than the stately local broadsheet, which is now desperately downsizing (tip o’ the pixel to the redoubtable Dan Kennedy at Media Nation) as it moves from its sprawling Morrissey Boulevard home to cramped quarters in Boston’s financial district.

So who’s really at a disadvantage, eh?