Boston Herald Runs Topless Ad!

March 14, 2017

As the hardreading staff has chronicled in painful detail, the Boston Herald just can’t get any love from the local full-page ad set. All those corporate image, memorial, congratulatory, and damage control ads routinely migrate to the Boston Globe and bypass the thirsty local tabloid.

But today’s edition of the Herald does feature this full-page ad.

 

 

We’re not exactly sure why the vintage Caddy is pictured in the ad – would you really buy time on Boston Herald Radio to sell a used car? Maybe it’s a visual pun, you know, drive sales?

Anyway, memo to Kathleen Rush and Joe LoPilato:

1) Love the car.

2) Why’s it there?

Thanks in advance.


GE Brings No Things (or Ads) to Life at Boston Herald

July 5, 2016

From our bottomless Local Dailies DisADvantage desk

As the hardreading staff has noted, when General Electric decided to move its corporate headquarters to Boston last April, GE celebrated its migration with this full-page ad in the Boston Globe.

 

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But, as we also noted, GE ignored the Boston Herald.

The [ad’s] small type: “GE and Boston are the perfect combination to usher in a new digital industrial revolution. We’re proud to call the city that never stops making history our new home.”

But, apparently, not proud enough to run its ad in the Boston Herald.

Hey, GEniks: You’re moving to a two-daily town. Show the thirsty local tabloid some love, eh?

 

Since then GE – totally ignoring us – has run a series of full-page ads in the Globe but not the Herald, such as this one in May:

 

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And, in yesterday’s Globe, yet another full-page suck-up.

 

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We’ll say it again:

Hey, GEniks: You’re moving to a two-daily town. Show the thirsty local tabloid some love, eh?


Boston Herald Still the Thirsty Local Tabloid for Ads

May 4, 2016

From our Local Dailies DisADvantage desk

The Boston Herald has long been the venue of last resort for full-page ads of the advocacy/corporate image/memorial sort.

As it was yesterday, when the Herald was bypassed by two ads that ran in the Boston Globe.

First, this Boston suck-up ad from GE (which in this town stands for Got Everything.)

 

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Then, this Boston Ad Club full-page backpat honoring diversity in a town that has long hampered diversity.

 

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(To be fair graf goes here)

To be fair, yesterday’s Herald did feature this full-page bank ad.

 

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As well as this half-page Massachusetts tax amnesty ad.

 

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Neither of which ran in yesterday’s Globe.

Still, there’s no question that the Herald is an afterthought in the eyes of local advertisers.

Which makes it all the more interesting that the feisty local tabloid seems to enjoy better fiscal fitness than the stately local broadsheet, which is now desperately downsizing (tip o’ the pixel to the redoubtable Dan Kennedy at Media Nation) as it moves from its sprawling Morrissey Boulevard home to cramped quarters in Boston’s financial district.

So who’s really at a disadvantage, eh?


General Electric Turns Lights Out on Boston Herald

April 4, 2016

From our Local Dailies DisADvantage desk

The much-heralded arrival of GE headquarters in Boston has been all about the money, and today’s headlines are no different. From the Boston Business Journal:

GE to donate tens of millions to Boston schools, health care centers

 

General Electric committed Monday to donating $50 million over the next five years to Boston public schools, workforce training programs and local health care centers, ahead of an event this afternoon with politicians and business leaders welcoming the global conglomerate to the city. general-electric-energy-01*750xx3667-2063-0-215

The company’s foundation (NYSE: GE) will give $25 million to Boston Public Schools for computer science courses, classes to prepare students to enter college and the workforce, and the creation of a program called GE Brilliant Career Labs that gives students access to manufacturing technology and software.

Another $15 million will go toward training workers at 22 community health centers around Greater Boston in the areas of technology, leadership and specialty care, while GE will reserve $10 million for programs for “diverse students,” including training and externships for students in Lynn, Fall River and other cities and towns outside of the Boston metro area.

 

Not to mention tens of thousands of dollars for this full-page ad in today’s edition of the Boston Globe.

 

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The small type: “GE and Boston are the perfect combination to usher in a new digital industrial revolution. We’re proud to call the city that never stops making history our new home.”

But, apparently, not proud enough to run its ad in the Boston Herald.

Hey, GEniks: You’re moving to a two-daily town. Show the thirsty local tabloid some love, eh?