Boston Herald Runs Topless Ad!

March 14, 2017

As the hardreading staff has chronicled in painful detail, the Boston Herald just can’t get any love from the local full-page ad set. All those corporate image, memorial, congratulatory, and damage control ads routinely migrate to the Boston Globe and bypass the thirsty local tabloid.

But today’s edition of the Herald does feature this full-page ad.

 

 

We’re not exactly sure why the vintage Caddy is pictured in the ad – would you really buy time on Boston Herald Radio to sell a used car? Maybe it’s a visual pun, you know, drive sales?

Anyway, memo to Kathleen Rush and Joe LoPilato:

1) Love the car.

2) Why’s it there?

Thanks in advance.

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Chipotle to Boston Herald: Eat Me (Ad-Free Edition)

September 22, 2016

From our Local Dailies DisADvantage desk

Yesterday’s Boston Globe featured this full-page ad from Chipotle, which is desperately seeking eaters after multiple food-borne illness outbreaks.

 

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Whatever.

No such advertisement, however, appeared in yesterday’s spicy local tabloid (although it did run in the New York Times and the Wall Street Journal).

Memo to Chipotle’s marketing nudniks:

Boston Herald readers eat crappy food too.

Smarten up, eh?