GE Brings No Things (or Ads) to Life at Boston Herald

July 5, 2016

From our bottomless Local Dailies DisADvantage desk

As the hardreading staff has noted, when General Electric decided to move its corporate headquarters to Boston last April, GE celebrated its migration with this full-page ad in the Boston Globe.

 

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But, as we also noted, GE ignored the Boston Herald.

The [ad’s] small type: “GE and Boston are the perfect combination to usher in a new digital industrial revolution. We’re proud to call the city that never stops making history our new home.”

But, apparently, not proud enough to run its ad in the Boston Herald.

Hey, GEniks: You’re moving to a two-daily town. Show the thirsty local tabloid some love, eh?

 

Since then GE – totally ignoring us – has run a series of full-page ads in the Globe but not the Herald, such as this one in May:

 

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And, in yesterday’s Globe, yet another full-page suck-up.

 

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We’ll say it again:

Hey, GEniks: You’re moving to a two-daily town. Show the thirsty local tabloid some love, eh?


General Electric Turns Lights Out on Boston Herald

April 4, 2016

From our Local Dailies DisADvantage desk

The much-heralded arrival of GE headquarters in Boston has been all about the money, and today’s headlines are no different. From the Boston Business Journal:

GE to donate tens of millions to Boston schools, health care centers

 

General Electric committed Monday to donating $50 million over the next five years to Boston public schools, workforce training programs and local health care centers, ahead of an event this afternoon with politicians and business leaders welcoming the global conglomerate to the city. general-electric-energy-01*750xx3667-2063-0-215

The company’s foundation (NYSE: GE) will give $25 million to Boston Public Schools for computer science courses, classes to prepare students to enter college and the workforce, and the creation of a program called GE Brilliant Career Labs that gives students access to manufacturing technology and software.

Another $15 million will go toward training workers at 22 community health centers around Greater Boston in the areas of technology, leadership and specialty care, while GE will reserve $10 million for programs for “diverse students,” including training and externships for students in Lynn, Fall River and other cities and towns outside of the Boston metro area.

 

Not to mention tens of thousands of dollars for this full-page ad in today’s edition of the Boston Globe.

 

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The small type: “GE and Boston are the perfect combination to usher in a new digital industrial revolution. We’re proud to call the city that never stops making history our new home.”

But, apparently, not proud enough to run its ad in the Boston Herald.

Hey, GEniks: You’re moving to a two-daily town. Show the thirsty local tabloid some love, eh?


Marty Walsh Hates the Herald

June 25, 2014

Boston Mayor Marty Walsh has always struck the hardreading staff as deep-down a Boston Herald kind of guy. But you can’t tell by looking at the local dailies today.

Boston Globe, Page 9:

 

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Boston Herald: Nada thing.

Of course this logo lower left in the ad might explain that.

 

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Even so, it’s a bitter pill for the slighty local tabloid, especially since today’s edition spotlights Walsh in this ad for the virtually unlistenable – and unlistened to – Boston Herald Radio.

 

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Notice that Mayor Marty’s full name appears bottom right of the ad. Think maybe he’s fallen below that in the eyes of the Heraldniks?

Regardless, the headscratching staff wonders whether the good taxpayers of Boston footed the bill for Marty’s Mash Note, or if the Globe comped him. We’re writing to what we hope are the appropriate authorities at the stately local broadsheet, and we’ll keep you posted.