As the hardreading staff has relentlessly noted for the past year, the Boston Globe is playing financial footsie with Citgo over the Venezuelan oil company’s quest to obtain landmark status for its iconic Kenmore Square sign.
The $tately local broadsheet has run numerous news reports on the sign’s endangered status and numerous Citgo-purchased ads like this one pleading for the sign’s protection.
(The hardcounting staff previously estimated that Citgo has spent five figures on Globe ads. We’re a moron. It’s probably more like $200,000.)
Saturday’s Globe featured a slightly mixed reaction from readers in the paper’s latest Citgo-no-go editorial offering.
Then, as night follows day, Sunday’s Globe featured this full-throated Citgo ad.
The Globe’s resolute refusal to disclose its financial interest in the Citgo sign rumpus is just one more sign of the paper’s increasingly questionable efforts to generate new revenues.
We totally get the Globe’s need to find new sources of revenue to keep the paper afloat.
What we don’t get is its willingness to risk editorial integrity to achieve that goal.
P.S. Citgo has run exactly zero ads in the Boston Herald so far. Maybe the thirsty local tabloid needs to sign up its newsroom, eh?